What Images Really Tell Us: The Adoption of Visual Rhetoric in Graphic Design and Advertising - Softcover
Inhaltsangabe
How do images hold and convey meaning? How do we understand them? What are they trying to say? How do they persuade and influence us? The author writes a complete account analyzing the meaning and construction of images, throughout history to present times, from the point of view of visual rhetoric. From advertising to graphic design, cinema and art, the book takes the reader on a journey of metaphors, metonymies, hyperboles and other rhetorical figures, which compose the visual language and the power of its meaning. By learning to identify them, and knowing examples of how they have been used and are used today, the reader will learn how to use and master the language of images.
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Über die Autorin bzw. den Autor
Massimo Mariani, a graduate in painting at the Accademia di Brera, has exhibited in numerous galleries in Italy and abroad. He has published books in Italian on such diverse topics as Freud and the subconscious, the representation of the feminine, detective stories and poetry.
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What Images Really Tell Us : Visual Rhetoric in Art, Graphic Design and Advertisement
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What Images Really Tell Us: Visual Rhetoric in Art, Graphic Design, and Advertising [Paperback] Mariani, Massimo
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What Images Really Tell Us : Visual Rhetoric in Art, Graphic Design and Advertisement
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What Images Really Tell Us
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Paperback. Zustand: New. How do images hold and convey meaning? How do we understand them? What are they trying to say? How do they persuade and influence us? The author writes a complete account analyzing the meaning and construction of images, throughout history to present times, from the point of view of visual rhetoric. From advertising to graphic design, cinema and art, the book takes the reader on a journey of metaphors, metonymies, hyperboles and other rhetorical figures, which compose the visual language and the power of its meaning. By learning to identify them, and knowing examples of how they have been used, the reader will learn how to use and master the language of images. Bestandsnummer des Verkäufers LU-9788417656041
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What Images Really Tell Us
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What Images Really Tell Us
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Paperback. Zustand: New. How do images hold and convey meaning? How do we understand them? What are they trying to say? How do they persuade and influence us? The author writes a complete account analyzing the meaning and construction of images, throughout history to present times, from the point of view of visual rhetoric. From advertising to graphic design, cinema and art, the book takes the reader on a journey of metaphors, metonymies, hyperboles and other rhetorical figures, which compose the visual language and the power of its meaning. By learning to identify them, and knowing examples of how they have been used, the reader will learn how to use and master the language of images. Bestandsnummer des Verkäufers LU-9788417656041
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What Images Really Tell Us (Paperback)
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Paperback. Zustand: new. Paperback. This book is an account of how to use the images to deliver the intended meaning. How do images hold and convey meaning? How do we understand them? What are they trying to say? How do they persuade and influence us? The author writes a complete account analysing the meaning and construction of images, throughout history to present times, from the point of view of visual rhetoric. From advertising to graphic design, cinema and art, the book takes the reader on a journey of metaphors, metonymies, hyperboles and other rhetorical figures, which compose the visual language and the power of its meaning. By learning to identify them, and knowing examples of how they have been used, the reader will learn how to use and master the language of images. AUTHOR: Massimo Mariani, a graduate in painting at the Accademia di Brera, has exhibited in numerous galleries in Italy and abroad. He is a prolific author with many books published in Italian on such diverse topics as Freud and the subconscious, the representation of the feminine, detective stories and poetry. SELLING POINTS: . A complete account on the power and meaning of images. . A must have for graphic designers, students, people working on advertising and anyone interested in art and visual language. . Not many books on the subject and certainly not as complete as this one. 300 colour illustrations The author delivers an account of how to use the images to deliver the intended meaning. Shipping may be from multiple locations in the US or from the UK, depending on stock availability. Bestandsnummer des Verkäufers 9788417656041
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What Images Really Tell Us: Visual Rhetoric in Graphic Design, Art, and Advertising: Visual Rhetoric in Art, Graphic Design, and Advertising
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paperback. Zustand: Good. Good condition, pages are clean, however there is some shelf wear on cover, including some marking, creasing and / or tears. There is some bending to pages Shipped from the UK within 2 business days of order being placed. Bestandsnummer des Verkäufers mon0000306520
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What Images Really Tell Us: Visual Rhetoric in Graphic Design, Art, and Advertising
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What Images Really Tell Us: Visual Rhetoric in Art, Graphic Design, and Advertising
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