Scripted Custom Lettering in Graphic Design - Softcover

Shaoqiang Wang

Softcover

ISBN 10: 8417656472 ISBN 13: 9788417656478

Verlag: PROMOPRESS, 2021

Inhaltsangabe

Rediscover the creative and expressive power of handmade correspondence with these modern hand- lettered works of art produced by graphic designers from around the world. After decades of using software as their exclusive work tool, graphic designers today are rediscovering the creative and expressive power of handmade characters: lettering has distinctive visual impact and provides endless possibilities for the expression of ideas through a more artful use of type, texture and volume. This results in personal, timeless ‘works of art’ and a richer aesthetic experience. This publication, now in paperback, brings together a wide range of custom lettering projects produced by graphic designers and typographers from around the world. It focuses on the design and creation processes and on the application of lettering projects on different supports, such as billboards, public walls, invitations, and menus, serving as decoration or part of a branding system. Discover this versatile art form with this unique book.

Über diesen Titel

Über die Autorin bzw. den Autor

Wang Shaoqiang is a professor and graduate supervisor at the Guangzhou Academy of Fine Arts (China). He is a prolific editor whose works focus on international design, architecture, branding, communication, trends, and culture. He is also the editor of Design 360° magazine and Asia- Pacific Design. He has been invited to lecture at numerous universities, design academies, and organizations, and he has also been a jury member for China’s most prestigious design and illustration awards. Mr. Wang is also director of the Guangdong Museum of Art and professor and doctoral supervisor at the College of Arts and Humanities within the Macau University of Science and Technology.

Von der hinteren Coverseite

Vuelve a descubrir la creatividad y la expresividad de la tipografía hecha a mano con estos innovadores proyectos de diseñadores gráficos y tipógrafos de todo el mundo. Después de décadas usando únicamente el software para crear fuentes, actualmente los diseñadores gráficos están volviendo a descubrir el poder expresivo y creativo de la tipografía hecha a mano. El libro Scripted, ahora en tapa blanda, ofrece una extensa y magnífica selección de proyectos tipográficos hechos a mano a todo color. Este libro se centra en el diseño, los procesos creativo y en las aplicaciones de estos proyectos en diferentes soportes tales como, carteles, paredes, invitaciones, menús, donde estas tipografías sirven como decoración o forman parte del branding. Descubre este arte versátil a través de la infinidad de originales y sugerentes proyectos tipográficos hechos a mano que nos ofrece este libro.

Details zur Ausgabe

• Verlag: PROMOPRESS
• Erscheinungsdatum: 2021
• ISBN 10: 8417656472
• ISBN 13: 9788417656478
• Einband: Tapa blanda
• Sprache: Englisch
• Auflage: 1
• Anzahl der Seiten: 240
• Kontakt zum Hersteller: Nicht verfügbar