Verwandte Artikel zu Interpretive Consumer Research: Paradigms, Methodologies...
Zu dieser ISBN ist aktuell kein Angebot verfügbar.
Inhaltsangabe
Researching the consumer has progressed far beyond the research for managerial implications and has become a major focus for the social sciences. In the field of marketing research, interpretive approaches to studying consumer behavior are playing an increasing role.
This book presents the wide range of conceptual and empirical approaches that are required in studies of the consumer and consumption. As such, it is essential reading for students and researchers working in the fields of consumer behaviour and marketing, cultural and media studies, and sociology.
Die Inhaltsangabe kann sich auf eine andere Ausgabe dieses Titels beziehen.
Reseña del editor
Researching the consumer has progressed far beyond the research for managerial implications and has become a major focus for the social sciences. In the field of marketing research, interpretive approaches to studying consumer behavior are playing an increasing role.
This book presents the wide range of conceptual and empirical approaches that are required in studies of the consumer and consumption. As such, it is essential reading for students and researchers working in the fields of consumer behaviour and marketing, cultural and media studies, and sociology.
„Über diesen Titel“ kann sich auf eine andere Ausgabe dieses Titels beziehen.
(Keine Angebote verfügbar)
Buch Finden: Kaufgesuch aufgebenSie finden Ihr gewünschtes Buch nicht? Wir suchen weiter für Sie. Sobald einer unserer Buchverkäufer das Buch bei AbeBooks anbietet, werden wir Sie informieren!
Kaufgesuch aufgeben
