Marketing Communication Management: A Holistic Approach for Increased Profitability - Softcover

Ottesen, Otto

Softcover

ISBN 10: 8763000660 ISBN 13: 9788763000666

Verlag: Copenhagen Business School Press, 2001

Inhaltsangabe

"This book presents a new holistic approach to developing a coherent, profitable marketing communication strategy. The approach relates to every kind of communication between a company and its buyers about what it has to offer. The concepts, models and planning procedures associated with it can be used whether a company is large or small, whether it operates in an industrial or a consumer market, and whether it offers goods or services. A central theme of the book concerns buyer-initiated communication processes."

Details zur Ausgabe

• Verlag: Copenhagen Business School Press
• Erscheinungsdatum: 2001
• Sprache: Englisch
• ISBN 10: 8763000660
• ISBN 13: 9788763000666
• Einband: Taschenbuch
• Anzahl der Seiten: 358
• Kontakt zum Hersteller: Nicht verfügbar
• Verantwortliche Person: eucomply OÜ; hello@eucompliancepartner.com; ; Pärnu mnt 139b-14; Tallinn; 11317; Estland