Market Intelligence: Building Strategic Insight - Softcover

Jenster, Per V.; Soilen, Klaus Solberg

Softcover

ISBN 10: 8763002027 ISBN 13: 9788763002028

Verlag: Copenhagen Business School Press, 2009

Inhaltsangabe

Market Intelligence provides an overview of the most important tools and concepts relevant to intelligence analysis for strategic decision making. The book's focus is not only on competitors, but also on customers, suppliers, and a range of other stakeholders. It gives the reader tools used to analyze both micro and macro factors in the organization's environment to predict future outcomes better and to improve decision making. The field of competitive intelligence is studied by a diverse research community. Contributions to this field are made to aid States - on a national, regional, and local level - as well as to aid the military, non-profit organizations, and private companies. These contributions are mostly done in isolation, even though all these fields of study have much in common. The authors draw from these various fields and provide the essential insights to aid management thinking.

Details zur Ausgabe

• Verlag: Copenhagen Business School Press
• Erscheinungsdatum: 2009
• Sprache: Englisch
• ISBN 10: 8763002027
• ISBN 13: 9788763002028
• Einband: Taschenbuch
• Anzahl der Seiten: 240
• Kontakt zum Hersteller: Nicht verfügbar
• Verantwortliche Person: eucomply OÜ; hello@eucompliancepartner.com; ; Pärnu mnt 139b-14; Tallinn; 11317; Estland