Strategy for Action – II: Strategy Formulation, Development, and Control (SpringerBriefs in Business) - Softcover

Gandellini, Giorgio; Pezzi, Alberto; Venanzi, Daniela

 
9788847024748: Strategy for Action – II: Strategy Formulation, Development, and Control (SpringerBriefs in Business)
Softcover
ISBN 10: 8847024749 ISBN 13: 9788847024748
Verlag: Springer, 2013

Inhaltsangabe

The innovative and unique feature of this book is that it does not contain theoretical concept that cannot be translated into practice. This second volume expands the analysis of the strategic decisions, emphasizing the importance of a sustainable competitive advantage, and proposing an integrated conceptual and operational framework (the “Strateco Dashboard”), that complements and significantly improves the recent and well-known Blue Ocean approach to strategy development. Finally, it addresses the measurement of the performance of strategy in terms of value creation, highlighting differences and similarities, as well as strengths and weaknesses, of the main metrics. Furthermore, it proposes a comprehensive and operational framework for the assessment of the financial feasibility of strategy, through the measurement of the impact of the planned strategic moves on financial needs and the evaluation of their financial sustainability.

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Verlag
Springer
Erscheinungsdatum
2013
Sprache
Englisch
ISBN 10 
8847024749
ISBN 13 
9788847024748
Einband
Taschenbuch
Anzahl der Seiten
128
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