Digital Marketing Fundamentals: From Strategy to ROI (Routledge-Noordhoff International Editions) - Softcover

Visser, Marjolein; Berry, Mike

Softcover

ISBN 10: 9001887120 ISBN 13: 9789001887124

Verlag: Routledge, 2018

Inhaltsangabe

Digital Marketing Fundamentals is the first comprehensive digital marketing textbook to cover the entire marketing process. The academic theory behind Digital Marketing, as well as techniques and media, is discussed. Digital Marketing Fundamentals is easy to read and contains many international examples and cases. The Dutch version of this book (Basisboek Online Marketing) has become a standard issue in The Netherlands.

In this book, all relevant aspects of digital marketing are addressed: strategic aspects, the use of the Internet for market research, product development and realisation, branding, customer acquisition, customer loyalty and order processing. The book also discusses effective websites and apps, digital analytics and planning, and management. The application of social media and mobile communications is seamlessly integrated into the topics.

Digital Marketing Fundamentals is suitable for commercial and management courses in higher education, including universities and business schools, and for professionals working in digital marketing.

To request access to the book's online resources, please click here: http://www.digitalmarketing.noordhoff.nl

For FAQs: https://www.basisboek-onlinemarketing.nl/faq-lecturers.html

Über diesen Titel

Über die Autorin bzw. den Autor

Marjolein Visser is Managing Consultant of MarketWise and founder of TourWise.

Berend Sikkenga is Head of eCommerce at LEGO.

Mike Berry is a Digital Marketing consultant, trainer and Professor of Practice at Hult International Business School, USA.

Von der hinteren Coverseite

- First fully-fledged textbook on digital marketing that covers the entire marketing process;
- with contributions from over 30 online marketing specialists;
- scientific theory behind digital marketing as well as techniques and media are discussed.

Digital Marketing Fundamentals is the first fully-fledged textbook on digital marketing that covers the entire marketing process. Both the scientific theory behind digital marketing as well as techniques and media are discussed. Digital Marketing Fundamentals is easy to read en contains many International examples and cases. The Dutch version of this book (Basisboek Online Marketing) has become a standard issue in The Netherlands.

In Digital Marketing Fundamentals, all relevant aspects of digital marketing are addressed: strategic aspects, the use of the Internet for market research, product development and realisation, branding, customer acquisition, customer loyalty and order processing. The book also discusses effective websites and apps, digital analytics and planning and organisation. The application of social media and mobile communication is seamlessly integrated into the topics.

Details zur Ausgabe

• Verlag: Routledge
• Erscheinungsdatum: 2018
• Sprache: Englisch
• ISBN 10: 9001887120
• ISBN 13: 9789001887124
• Einband: Tapa blanda
• Auflage: 1
• Anzahl der Seiten: 640
• Kontakt zum Hersteller: Nicht verfügbar
• Verantwortliche Person: Nicht verfügbar