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Inhaltsangabe
Mindmapping China gives insight in the structure and system of the Chinese language in a very concise way. Readers will gain an understanding of what is at play in translations and in branding and advertising in China.
Mindmapping China provides an analysis of a variety of slogans in public spaces in China: political, economic, cultural, ethical and commercial.
Mindmapping China offers a myriad of tips to put a product in the Chinese market in a way that is appealing to the Chinese customer.
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Über die Autorin bzw. den Autor
<div><div><strong><B><B>Jeanne Boden</B></B> is a sinologist with 20 years of business experience in China. Currently she lectures at the University of Antwerp Management School and at the Brussels Institute for Contemporary China Studies. She is the author of <i>The Wall Behind China’s Open Door</i>.</strong></div></div>
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Mindmapping China gives insight in the structure and system of the Chinese language in a very concise way. Readers will gain an understanding of what is at play in translations and in branding and advertising in China.
Mindmapping China provides an analysis of a variety of slogans in public spaces in China: political, economic, cultural, ethical and commercial.
Mindmapping China offers a myriad of tips to put a product in the Chinese market in a way that is appealing to the Chinese customer.
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Mindmapping China: Language, Discourse and Advertising in China
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