Rebranding Europe: fundamentals for leadership communication - Softcover

Papagianneas, Stavros

Softcover

ISBN 10: 9057186209 ISBN 13: 9789057186202

Verlag: ASP, 2017

Über diesen Titel

Reseña del editor:

Rebranding Europe explores why EU communication fails and how to make it succeed. It examines the future of communication in Europe full of complex issues such as the creation of a European public sphere, the European identity crisis, multilingualism, the lessons learned from the Brexit campaigns, challenging myths and populism, communicating Europe, grassroots communication and how to support quality journalism. This book illustrates how Europe can be rebranded by providing key recommendations on how to convey the added value of the EU in the daily lives of its citizens. It gives original and logical answers to communication questions. The author has interviewed a number of key stakeholders in European communications as well as important opinion leaders.

Contraportada:

Why does EU communication fail and how can we make it succeed? The EU is dealing with many complex issues such as the European identity crisis, multilingualism, Brexit, myths, populism, and is often perceived negatively as a result. Rebranding Europe illustrates how the EU can improve its image and convey its added value for the daily lives of its citizens. It gives original and logical answers to communication questions.

Key stakeholders in European communications, interviewed by the author, provide different perspectives on the topic. This book is designed both for professionals and anyone who wants to acquire useful insight in the most significant roles of EU and public communication, but also in rebranding Europe at the most critical moment of its existence.

Über diese Auflage

• Verlag: ASP
• Erscheinungsdatum: 2017
• ISBN 10: 9057186209
• ISBN 13: 9789057186202
• Einband: Tapa blanda
• Anzahl der Seiten: 176