Shaping Text: Type, Typography and the Reader - Softcover

Middendorp, Jan

Softcover

ISBN 10: 9063692234 ISBN 13: 9789063692230

Verlag: BIS Publishers, 2012

Inhaltsangabe

Everyone is a typographer. This is the inevitable conclusion when looking at the way in which today’s computer users are forced to make decisions about fonts and layout for their day-to-day communication. Writing, typesetting and printing have become part of almost everyone’s experience. However, many users are clueless about how fonts work, what constitutes a functional layout and how to communicate best with readers. There has even been a decline in basic typographic knowledge among young design professionals. And yet, a thoughtful and purpose-driven shaping of text lies at the basic of effective, powerful graphic communication.

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Über die Autorin bzw. den Autor

Born in the Netherlands, Jan Middendorp works in Berlin as an independent writer, translator and consultant. He teaches at Weißensee Art College in Berlin and the Plantin Institute of Typography in Antwerp. In the past, he has been a guest professor in Mérida (Venezuela), at the American University in Dubai (UAE), and at St Lucas College, Ghent (Belgium). During the past fifteen years Jan has edited, written and co-written a number of well-known books on graphic design and typography.

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Everyone is a typographer. This is the inevitable conclusion when looking at the way in which today's computer users are forced to make decisions about fonts and layout for their day-to-day communication. Writing, typesetting and printing have become part of almost everyone's experience. However, many users are clueless about how fonts work, what constitutes a functional layout and how to communicate best with readers. There has even been a decline in basic typographic knowledge among young design professionals. And yet, a thoughtful and purpose-driven shaping of text lies at the basic of effective, powerful graphic communication. 'Shaping Text' takes a practical and broad approach to typography. It is aimed at design students and graphic designers, and also at those who are concerned with content: writers, editors and publishers. Showing a wide range of examples from first-rate designers across the world, the book examines why and how typographic designs work well in a given context. 'Shaping Text' starts by looking at graphic products - in print, on the screen and in the environment - and examines the constituting elements, including type, image, ornament, layout, and colour. Historical examples are used as references for most genres of text-shaping

Details zur Ausgabe

• Verlag: BIS Publishers
• Erscheinungsdatum: 2012
• Sprache: Englisch
• ISBN 10: 9063692234
• ISBN 13: 9789063692230
• Einband: Taschenbuch
• Auflage: 2
• Anzahl der Seiten: 176
• Kontakt zum Hersteller: preigu GmbH & Co. KG; mail@preigu.de; ; Lengericher Landstr. 19; Osnabrück; Niedersachsen; 49078; Deutschland