How to Have Your Cake and Eat It Too: An Introduction to Service Design - Softcover

Klaar, Margus J.

Softcover

ISBN 10: 9063693818 ISBN 13: 9789063693817

Verlag: BIS Publishers, 2015

Inhaltsangabe

The process of designing services is very specific to each individual business. However, discovering what people actually want and value, is a universal process. This process of discovery is the subject of this book. ‘How to Have Your Cake and Eat It Too’ is written in the spirit of the 80-minute MBA. The perfect book for all business readers who are looking for an accessible introduction to the topic: short and concrete with tangible benefits clearly defined.

Über diesen Titel

Über die Autorin bzw. den Autor

Margus Klaar is a Swiss-Swedish-Canadian-Estonian with over 20 years of experience in marketing, advertising and strategic planning. He is co-founder of Brand Manual, with offices in Sweden and Estonia, a creative outfit that consults on service design, innovation and branding.

Von der hinteren Coverseite

What used to be your competitive advantage is now a market standard, a 'hygiene factor'. All cars work, all airlines get you there, all computers compute. The difference now is not in what you do, but how you do it. And importantly, how pleasant, easy and fun the experience is for your customers.

The customer experience.
It s the difference between them returning or avoiding you like the plague. You can design their experience to be positive and save half of your marketing budget in the process. Or, in other words, let you have your cake and eat it too.

Aus dem Klappentext

What used to be your competitive advantage is now a market standard, a 'hygiene factor'. All cars work, all airlines get you there, all computers compute. The difference now is not in what you do, but how you do it. And importantly, how pleasant, easy and fun the experience is for your customers.

The customer experience.
It’s the difference between them returning or avoiding you like the plague. You can design their experience to be positive and save half of your marketing budget in the process. Or, in other words, let you have your cake and eat it too.

Details zur Ausgabe

• Verlag: BIS Publishers
• Erscheinungsdatum: 2015
• Sprache: Englisch
• ISBN 10: 9063693818
• ISBN 13: 9789063693817
• Einband: Taschenbuch
• Auflage: 1
• Anzahl der Seiten: 112
• Kontakt zum Hersteller: Nicht verfügbar
• Verantwortliche Person: Nicht verfügbar