As creative people, we have ideas. Some of us have many ideas, others have really good ones, and most of us have many really good ideas. But most of these never see the light of day. Why? If you ask a creative person, the answer will always revolve around time. We simply need time to execute an idea (and do it well)―more time than we have.
Don’t Read This Book focuses on how to make choices about everything you do in your daily creative practice and life. The book follows the ‘To Don’t List’ method: When you say ‘no’ to one idea, you have more time to execute another one. In short: the more you subtract, the more focus and time you get.
The book is divided into three parts: Life, Workplace, and Projects. It covers everything from defining your life goals, to writing a five sentence-long email, to leaving out as much as possible in a project. Whether you are a student or professional, this book will save you time. (Of course, if you don’t read it, you will save some time directly.)
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Marcus Kraft is an art director, graphic designer, typographer and owner of Studio Marcus Kraft, based in Zurich, Switzerland. From his studio he creates custom-made design solutions for national and international clients. An emphasis is on elaborate design concepts, editorial projects and typographical quality. His work has been awarded international prizes and frequently exhibited and published. In 2012, his international bestseller ‹Don't Eat the Yellow Snow› got published by BIS Publishers. Marcus is also the founder and curator of ‹Tableau Zurich›, a public art space in Zurich.
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