Type Tricks: Your Personal Guide to Type Design - Softcover

Beier, Sofie

Softcover

ISBN 10: 906369458X ISBN 13: 9789063694586

Verlag: BIS Publishers, 2017

Inhaltsangabe

‘Type Tricks’ is about typographical rules and the underlying structure of the work process in the design of new typefaces. In that way, it is both a reference book and a user manual. In an illustrative format, it presents the different stages of type design in an easily accessible manner.

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Über die Autorin bzw. den Autor

Sofie Beier is a professor at the Royal Danish Academy, where she is head of the research unit Centre for Visibility Design. In addition to creating the Type Tricks series, she published numerous academic papers on typeface legibility. Her research is focused on improving the reading experience by achieving a better understanding of how different typefaces and letter shapes can influence the way we read.

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'Type Tricks' is about typographical rules and the underlying structure of the work process in the design of new typefaces. In that way, it is both a reference book and a user manual. In an illustrative format, it presents the different stages of type design in an easily accessible manner.

Being an expert as a typography professor, Sofie Beier knows exactly what the students need to know and how they can improve their skills. 'Type Tricks' is not only perfect for students, it also comes in handy for every type designer. It gives them the opportunity to reread information they were taught at during their time at school. It's the perfect reference book.

The book contains a number of essential tricks that designers need to know and understand. The typographic guidelines are difficult to remember, but with this book you don't have to remember every single one of them.

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4. VISUAL COMPENSATION
While designing, you play a game of perceptual illusion where you aim at creating a steady rhythm of evenness between the various elements of the words. There are a number of tricks you can use to succeed in this process. Yet, for every rule, there is an exception. Depending on the proportion, weight, and stroke contrast of the typeface, what you do will affect the letter shapes in different ways. Consequently, there is no set rule that applies in every situation. Your own perceptual judgment should always overrule any mathematical correctness of the letter forms.

Details zur Ausgabe

• Verlag: BIS Publishers
• Erscheinungsdatum: 2017
• Sprache: Englisch
• ISBN 10: 906369458X
• ISBN 13: 9789063694586
• Einband: Taschenbuch
• Auflage: 2
• Anzahl der Seiten: 208
• Kontakt zum Hersteller: BIS Publishers; bis@bispublishers.com; ; Timorplein 46; Amsterdam; 1094 CC; Niederlande