26 Innovations in Digital Communication /anglais: Move Beyond Speculations and Master Mediated Communication - Softcover

Ketelaar, Paul

Softcover

ISBN 10: 9063695187 ISBN 13: 9789063695187

Verlag: BIS Publishers, 2019

Inhaltsangabe

Understand current and future innovations in the media landscape to raise awareness of and give advice on the potential benefits and drawback of new communication technologies and practices helping to inform public and commercial debate and decisions.

Welcome to the future of digital communication! The landscape of communication is constantly
evolving, and staying ahead of the curve is essential to success. That's where 23 Innovations in
Digital Communication comes in - the ultimate guide for teachers, professionals and students alike.

This groundbreaking book is written by three experts in the field, each with their own unique
background and perspective. Paul Ketelaar, a renowned communication scientist, brings years of
academic research and teaching experience to the table. Jan Aarts, a leading researcher in media
consulting for large companies and brands, has worked with some of the biggest names in the
industry and has a wealth of real-world experience to draw from. And Sanne Demir, a new age
behavioral strategist working in the creative communication industry, offers a fresh perspective on
how people interact with digital communication and how it can be leveraged for maximum impact.

Their combined knowledge and extensive experience in digital communication provide a unique and
valuable perspective that is reflected throughout the book. This inspiring collaboration showcases
the symbiosis of their expertise and real-world experience, making 23 Innovations in Digital
Communication a must-read for anyone looking to understand and master digital communication
innovations.

With expert analysis and real-world case studies provided by top notch practitioners, you"ll gain a
deep understanding of the technological and social drivers behind digital communication
innovations. With frameworks that discuss innovation drivers like Artificial Intelligence, you will be
equipped with the knowledge necessary to understand and interpret new innovations such as
ChatGPT and Dall-E. This knowledge is the key to not only understanding the innovations of today
but also anticipating and capitalizing on the innovations of tomorrow - even those that have yet to
be invented.

Whether you're seeking to stay ahead of the competition, incorporate the latest trends in your
curriculum, or prepare for a successful career in digital communication, 23 Innovations in Digital
Communication is the ultimate resource for unlocking your full potential. By reading this book,
you"ll join the ranks of those who understand the fundamentals of digital communication innovation
and are poised for success in the ever-evolving landscape of communication. Order your copy today
and embrace the future of digital communication with confidence.

Über diesen Titel

Über die Autorin bzw. den Autor

Dr. Paul E. Ketelaar is a senior assistant professor in Communication at the Behavioural Science Institute (BSI), department Communication and Media, at the Radboud University of Nijmegen, the Netherlands. Sanne Demir works as a brand and communication strategist at one of Netherlands’ top advertising agencies N=5, in Amsterdam. Jan Aarts works as a researcher at DVJ Insights, a research agency in Utrecht. DVJ Insights has won the MOA-award 2018 for the best Marketing Research and Analytics Agency of the year.

Details zur Ausgabe

• Verlag: BIS Publishers
• Erscheinungsdatum: 2019
• Sprache: Englisch
• ISBN 10: 9063695187
• ISBN 13: 9789063695187
• Einband: Tapa blanda
• Anzahl der Seiten: 340
• Kontakt zum Hersteller: Nicht verfügbar
• Verantwortliche Person: Nicht verfügbar