Branded Protest: The Power of Branding and its Influence on Protest Movements - Softcover

Bloem, Ingeborg; Kempenaars, Klaus

Softcover

ISBN 10: 9063695411 ISBN 13: 9789063695415

Verlag: BIS, 2019

Über diesen Titel

Reseña del editor

Many of the most successful and recognizable protest movements in the world make use of branding techniques, even when they simultaneously reject the general concepts of branding. Branded Protest dives into this antithesis. It researches the power of branding and the influence it has on current protest movements and gives iconic examples of unique branding-efforts that support protests. We are all exposed to branding: from a torn sheet of cardboard scrawled with handwriting to slick corporate advertising campaigns. Here, we take up the term branding to assess the visualization of iconic protest movements, and to identify the unique tools used to attract the general public and activate people to join in. Branding has become a means to unify a movement and to give protest a visual identity. For Branded Protest we spoke with organizers of protest movements around the world, to identify the particular techniques that help movements deliver a unique and clear message.

Contraportada

This book is about the visual display for protest. Focusing on the protest organizations skills to show branding. A reference tool, that reflects on current protest developments in context with historic relevant protest movements. Showing the differences and the common goals. The focus on the different branding tools of each individual protest is divided into main branding tool directions.

Über diese Auflage

• Verlag: BIS
• Erscheinungsdatum: 2019
• ISBN 10: 9063695411
• ISBN 13: 9789063695415
• Einband: Tapa blanda
• Anzahl der Seiten: 208