Brand Vision Cards: Brand Building Tool for Visionary and Strategic Thinking

Nielsen, Dorte; Jónsson, Ingvar

ISBN 10: 9063696094 ISBN 13: 9789063696092

Verlag: BIS Publishers, 2021

Inhaltsangabe

The Brand Vision Cards are a brand building tool for visionary and strategic thinking designed to spark ideas and aid clarity. It is a playful and intuitive thinking tool designed to help you explore, discuss and identify all the vital ingredients that you will need to define your vision.

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Über die Autorin bzw. den Autor

Dorte Nielsen is a creativity expert, author, keynote speaker and the founder of the Creative Thinker company and of the Center for Creative Thinking in Copenhagen. Dorte also founded Creative Communication, an award-winning BA education programme for Art Directors and Conceptual Thinkers.

Ingvar Jónsson is the CEO of Profectus, Professional Performance Coach within the field of Leadership. He is an Internationally published author, edutainer and a musician. He is a late bloomer with a restless inner drive and desire to inspire and develop others. After a diverse career as a chef, graphic designer, software developer, musician, and stand-up comedian he started his studies at the age of 37. After graduating at the age of 42 he has published four books with the fifth on its way in January 2021.

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"The Brand Vision Cards are a brand building tool for visionary and strategic thinking designed to spark ideas for a clear vision and brand position.

The 243 cards can be used for brand building and the positioning of companies, services and products, as well as for personal brand development. The 243 cards consist of four categories: your Brand Values: what you stand for; your Brand Strengths: what will help you reach your goal; your Actions: what you will be known for and the Emotions: you aim to evoke.

The Brand Vision Cards can be used by companies, designers, communication professionals and facilitators. It’s a tool for goal setting, vision statements, sharpening your USP, future innovation or as inspiration. The usage is endless from brand development to writing new communication strategies. You can submerge yourself in some serious thinking or take the playful approach and consider your brand personality, values, beliefs and path forward."

Details zur Ausgabe

• Verlag: BIS Publishers
• Erscheinungsdatum: 2021
• Sprache: Englisch
• ISBN 10: 9063696094
• ISBN 13: 9789063696092
• Einband: Karten
• Auflage: 1
• Anzahl der Seiten: 250
• Kontakt zum Hersteller: preigu GmbH & Co. KG; mail@preigu.de; ; Lengericher Landstr. 19; Osnabrück; Niedersachsen; 49078; Deutschland