Logo In Real Life: Notes for a social history of visual identity - Softcover

Name: Logo In Real Life: Notes for a social history of visual identity
Author: Galluzzo, Michele
ISBN: 9789083579597

Galluzzo, Michele

Softcover

ISBN 10: 908357959X ISBN 13: 9789083579597

Verlag: Set Margins' publications, 2025

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This is the untold social history of logo's: where logos start living "In Real Life", where they move away from corporate identity manuals and brand guidelines. This is where they encounter memes, counterfeits, protests, fashion, pop culture, or counterculture more organically. Should we come to another understanding of logo's? The book both archives and studies informal circulation, and dives into the consequences of this. It presents a different story: one that is conceived through the public that consumes, uses and re-appropriates logos. 'Logo IRL' reframes the narrative in which graphic design icons are "open works", and the public participates in the evolution of the life of brands and graphic design.

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Verlag: Set Margins' publications
Erscheinungsdatum: 2025
Sprache: Englisch
ISBN 10: 908357959X
ISBN 13: 9789083579597
Einband: Taschenbuch
Auflage: 1
Anzahl der Seiten: 280
Kontakt zum Hersteller: Nicht verf�gbar
Verantwortliche Person: Nicht verf�gbar

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Logo in Real Life: Notes for a Social History of Visual Identity

Galluzo, Michele

Verlag: Set Margins' publications, 2026

ISBN 10: 908357959X ISBN 13: 9789083579597

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Zustand: New. Bestandsnummer des Verk�ufers I-9789083579597

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Logo In Real Life (Paperback)

Michele Galluzzo

Verlag: Set Margins' publications, 2025

ISBN 10: 908357959X ISBN 13: 9789083579597

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Paperback. Zustand: new. Paperback. An eloquent and critical reading of graphic design's icon, the logo, in its actual lived contextThis book is a social history of logos, from corporate branding to appropriation. It chronicles the untold story in which logos take on a life of their own, moving away from corporate identity manuals and brand guidelines. Tracing the graphic influence of logos on memes, counterfeits, protests, fashion, pop culture or counterculture more broadly, this book calls for a new understanding of logos. Logo in Real Life archives and studies the artifacts that symbolize the history of graphic design--namely, logos, logotypes, brands, marks, trademarks--investigating their informal circulation and exploring the consequences of their existence in the lived environment. The result is a different story: one conceived by the public that consumes, uses and reappropriates logos. A participatory narrative that gives voice to mispronunciations, dupes, knockoffs, imitations and detournements, the book discusses logos in a new light: not as intact objects resulting from the genius of professionals and masters, but as a liquid form. Logo in Real Life reframes the narrative around logos, positing that graphic design icons are "open works," and that the public actively participates in the evolving life of brands, graphic design and visual culture.Born in Francavilla Fontana, Brindisi, and currently based in Milan, Michele Galluzzo (born 1985) is an Italian graphic designer and researcher who specializes in logos. Since 2018 he has been part of the editorial board of the international graphic magazine Progetto Grafico. He curates the Instagram page atlogo_irl and in 2020 he founded--together with Franziska Weitgruber--the design-research duo Fantasia Type. He also teaches at the Free University of Bozen-Bolzano. Shipping may be from multiple locations in the US or from the UK, depending on stock availability. Bestandsnummer des Verk�ufers 9789083579597

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Logo In Real Life

Michele Galluzzo

Verlag: Set Margins' publications, NL, 2025

ISBN 10: 908357959X ISBN 13: 9789083579597

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Paperback. Zustand: New. Bestandsnummer des Verk�ufers LU-9789083579597

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Logo In Real Life: Notes for a social history of visual identity

Galluzzo, Michele Michele Galluzzo,

Verlag: Set Margins' publications -, 2026

ISBN 10: 908357959X ISBN 13: 9789083579597

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Anbieter: Chiron Media, Wallingford, Vereinigtes K�nigreich

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paperback. Zustand: New. Brand new book, sourced directly from publisher. Dispatch time is 24-48 hours from our warehouse. Book will be sent in robust, secure packaging to ensure it reaches you securely. Bestandsnummer des Verk�ufers 6666-GRD-9789083579597

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