One World, One Company: How Some of the Best Companies in the World Are Becoming Global. and Why You Should Too. - Softcover

Härén, Fredrik

Softcover

ISBN 10: 9197547107 ISBN 13: 9789197547109

Verlag: Interesting.org, 2017

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In One World. One Company by Fredrik Haren, the reader gets a bird's eye view of international business and the political interests within such transactions. Sounds complicated doesn't it? Well, Haren does an excellent job getting to the heart of the matter and telling it in an easy to understand, and logical way. The book reflects the pros of allowing your company to branch out into the global market, and the pitfalls that could happen to a company when they decide to neglect such a fruitful venture to remain a domestic brand. One World. One Company doesn't just detail why companies should be pursuing global operations, it also delves into just how to accomplish this. Though not extremely detailed, this commentary gives an overview, or a kind of "what to do next" for the business man or woman who is considering taking their company into the global market. The text was very professional and well written, and though I felt that a lot of the material was more or less glossed over, you do get a pretty well rounded understanding of the global economy and how to view the world of business. It is very clear that Mr. Haren did his research on the subject and is pretty knowledgeable in this particular field. He has interviewed several successful and influential CEOs and individuals who really made some interesting and believable points. I found the book to be particularly helpful. I run a marketing and brand management company out of the New England area. One World. One Company made some good points that have me considering the possibility of my own company going global... so we will see!--Katelyn HenselFredrik and I have exchanged ideas and constructive feedback for many years now. His video about the girl who wanted to use an extra pair of eyes to see what her brother was up to by putting them in his room inspired me to think out of the box at work, home and travel. Now this book about One World. One Company where I have worked for or with many of the companies mentioned made me smile many times, because I bump still into corporate clients that have teams who have never taken the elevator to introduce each other for a common project. Yes-in 2013 there are multi billion dollar companies that have no clue what it means to collaborate on a global level with the very best employees available in their own team. Just check who in your team has a valid passport and you get a realistic picture on how global they really are. It's flabber gasping to know that my kids have travelled more than the CEO of many corporations in Montreal. Fredrik-another book like this in 5 years because nothing has changed here in my home country Canada-one of the most "developed" and immigration friendly ones in the world-and I join you in Singapour. Guaranteed! Wishing you nothing but success--Martin WiedenhoffWhat I like about this book is the variety of examples and stories that come back in the book. Every story is between 3 and 5 pages and it's perfect to read a few stories, stop reading and then continue at another moment without getting lost. I also like the take away's at the end of every story to reflect on the topic. Thanks Fredrik for another great book.--Cyriel KortlevenMr. Fredrik Haren is Swedish, but he is not a Swedish speaker. He speaks globally, but he is not a global speaker.He calls himself a "speaker," and is striving to be a good speaker, although everyone who has heard his talks would state he is indeed fantastic at what he does. His modesty does not hurt him, of course.One World. One Company. is one man's attempt to show us all that if we now are a small business in, say, Mexico City or Cape Town, we must break out and become global because there are probably more prospective clients and customers in other countries than in our own! We just don't know it yet.In this book, Mr. Haren dispels the myth "All Business Is Local." He says, "All business is local... except the business that is global."I can identify readily with Mr. Haren's message because I am a small-business owner and do a lot of my business in more than 40 different countries around the world, and I'm talking China, Japan, Germany, Italy, France, England, Scotland, South Africa, etc. It is truly global, and all I do is sell and distribute books (both ebooks and paperbacks). And I do my business wherever I happen to be in that moment: on a beach in Florida, on the top of Table Mountain in Cape Town, on a barge off the coast of Zanzibar (via satellite connection), or from my room with a view overlooking a quaint cobblestone street in London. Yes, I am the owner of a very small business but, according to Mr. Haren, I am truly a "global businessman."The coolest parts of this book are its premise and structure: 1. It is written in what Mr. Haren calls "Bad English," which is imperfect English, written or spoken, by a non-native of an English-speaking country. This concept of "Bad English" is very important, because it provides a framework for how business is conducted across the globe: 94% of all business conversations are, in fact, in "Bad English." 2. His book is in "Bad English," which makes it witty and funny and charming all at once.I highly recommend One World. One Company. to any business owner who has ever thought of increasing her business, but wasn't sure how to. This genius of an author has found one solution for you!-William Dean A. Garner

Reseña del editor:

It is time to update the way we view the world of business. In this book, Fredrik Haren argues for why and how companies need to become global in the way they conduct business. Learn how some of the most successful companies, big and small, have been able to make this transition; what other companies can learn from them; the challenges you will face when going global; and the dangers that loom for those who choose not to. Be inspired by what Fredrik learned by interviewing the CEO of SKF in a hotel in Beijing, the CMO of Jones Lang LaSalle in an office in London and a marketing executive of Google at the Googleplex in San Francisco, among many other things. For his research, Fredrik Haren traveled to more than 20 countries, conducting interviews with professionals working for successful organizations such as Mindshare, Volvo, IKEA, Rovio, Siemens, Jotun, Manpower, Ericsson, Maersk and many, many more. Prepare to be surprised, challenged and inspired and to look at the world of business in a brand new way.

Über diese Auflage

• Verlag: Interesting.org
• Erscheinungsdatum: 2017
• ISBN 10: 9197547107
• ISBN 13: 9789197547109
• Einband: Tapa blanda
• Anzahl der Seiten: 196