Journalism today is an upcoming and a popular career with bright prospects. This book captures the scintillating thrill, sensational excitement, and vivacious action associated with journalism. The career-seekers find it difficult to gain the basic knowledge and the nitty-gritty of this highly dynamic life. To fulfil the curiosity of the subject this book has come up as a solution and has gained immense popularity solely because it is a comprehensive book which deals with all aspects of media. The book envelops all the facets and streams related to journalism in a succinct presentation. It serves well the novices, students and practitioners alike and works as a fundamental, illuminative and informative text bearing all scholastic qualities. Anyone interested in journalism, mass communication, media, advertising or public relations would find this book educative and helpful.
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Barun Roy has brought the essence of journalism to the core in this book. Presently, he is functioning as the Head of Department of Mass Communication in Southfield College, Darjeeling. He is working as the Chief Editor for Darjeeling Times. His own blog site 'The Himalayan Beacon', is quite popular in North-eastern India. It has gained mass appeal with a daily readership of 3 lakh and 40 thousand people. As a columnist in his own right Barun Roy contributes to Business Standard and Business World. He has also represented India in the South Asian Journalism Forum held in Kathmandu and Manila. He has received various honours and accolades.
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