Legends in Consumer Behavior: James R. Bettman - Hardcover

Hardcover

ISBN 10: 9351506657 ISBN 13: 9789351506652

Verlag: SAGE Publications Pvt. Ltd, 2016

Über diesen Titel

Reseña del editor:

The Legends in Consumer Behavior series captures the essence of the most important contributions made in the field of consumer behavior in the past several decades. It reproduces the seminal works of legends in the field, which are supplemented by interviews of these legends as well as by the opinions of other scholars about their work.

The series comprises various sets, each focusing on the multiple ways in which a legend has contributed to the field. This fourth set in the series, consisting of six volumes, is a tribute to James R. Bettman, one of the most prolific contemporary consumer behavior and marketing scholars.

James R. Bettman is Burlington Industries Professor of Business Administration at the Fuqua School of Business and Professor of Psychology and Neuroscience at Duke University. He received his BA (Mathematics-Economics) and PhD (Administrative Sciences) from Yale University. Prior to his appointment at Duke, he was on the faculty at UCLA. His research focuses on consumer information processing and decision making, particularly constructive preferences, how decision makers adapt to different situations, effects of emotion and stress on decision making, the role of nonconscious processes in consumer behavior, and how people use consumption in forming identities.

His publications include two books, An Information Processing Theory of Consumer Choice and The Adaptive Decision Maker, and a monograph, Emotional Decisions: Tradeoff Difficulty and Coping in Consumer Choice. His research papers (over 120) appear in journals in marketing, consumer research, psychology, management, and neuroscience. He is a member of the editorial review boards for the Journal of Consumer Research and Journal of Consumer Psychology, is an associate editor for the Journal of Marketing Research, and has previously served as co-editor for the JCR, and also as an editor of its monographs. Bettman has been recognized for his PhD mentorship throughout his career, receiving the Duke University Dean’s Award for Excellence in Mentoring in 2006. He has chaired or co-chaired 40 PhD committees at Fuqua and UCLA. He is a Fellow of the American Psychological Association, the American Psychological Society, and the Association for Consumer Research.

The series is edited by Jagdish N. Sheth who is the Charles H. Kellstadt Professor of Marketing in the Goizueta Business School at Emory University, Georgia, U.S.A. He is the Past President of the Association for Consumer Research, as well as Division 23 (Consumer Psychology) of the American Psychological Association. He is also a Fellow of APA. Professor Sheth is the co-author of the Howard-Sheth Theory of Buyer Behavior, a classic in consumer behavior published in 1969.

This set includes:

Volume 1: Consumer Information Processing:  Decision Making 
Edited by: John G. Lynch, Jr.

Volume 2: Consumer Information Processing: Marketing Applications 
Edited by: Mita Sujan

Volume 3: Adaptive Decision Making
Edited by: John W. Payne

Volume 4: Emotion, Adaptive Decision Making and Consumer Behavior
Edited by: Mary Frances Luce

Volume 5: Recent Work on Consumer Information Processing
Edited by: Itamar Simonson

Volume 6: Attitude, Identity, and Influence
Edited by: Jennifer E. Escalas

Biografía del autor:

Jagdish N. Sheth, Ph.D., is the Charles H. Kellstadt Professor of Marketing at Emory University, Goizueta Business School. He is known nationally and internationally for his scholarly contributions in consumer behavior, relationship marketing, competitive strategy, and geopolitical analysis. When he joined Emory’s faculty in 1991, Professor Sheth had nearly 30 years of combined experience in marketing from the University of Southern California, the University of Illinois, Columbia University, and Massachusetts Institute of Technology.

Throughout his career, Professor Sheth has offered more than a thousand presentations in at least 20 countries. He has also provided consultancy for numerous companies in the United States, Europe, and Asia. His client list includes AT&T, BellSouth, Cox Communications, Delta, Ernst & Young, Ford, GE, Lucent Technologies, Motorola, Nortel, Pillsbury, Sprint, Square D, 3M, Whirlpool, and others. Currently, Professor Sheth sits on the Board of Directors of several public companies including Norstan, Cryo Cell International, and Wipro Limited.

Professor Sheth’s accolades include “Outstanding Marketing Educator,” an award presented by the Academy of Marketing Science, the “Outstanding Educator” award twice-presented by Sales and Marketing Executives International, and the P.D. Converse Award for his outstanding contributions to theory in marketing, presented by the American Marketing Association. Professor Sheth is the recipient of the two highest awards given by the American Marketing Association: the Richard D. Irwin Distinguished Marketing Educator Award and the Charles Coolidge Parlin Award.

In 1996, Professor Sheth was selected as the Distinguished Fellow of the Academy of Marketing Science. The following year, he was awarded the Distinguished Fellow award from the International Engineering Consortium. Professor Sheth is also a Fellow of the American Psychological Association (known as APA). In 2014, he was awarded the William Wilkie Award, Marketing for a Better World by the American Marketing Association.

Professor Sheth has authored or coauthored hundreds of articles and books. In 2000, he and Andrew Sobel published the best seller, Clients for Life. In 2001, Value Space, which he coauthored with Banwari Mittal, was published. Professor Sheth’s most popular book, The Rule of Three, was coauthored with Dr Rajendra Sisodia and published in 2002. He has since written notable publications: Tectonic Shift, Firms of Endearment, and The 4 A’s of Marketing.

Über diese Auflage

• Verlag: SAGE Publications Pvt. Ltd
• Erscheinungsdatum: 2016
• ISBN 10: 9351506657
• ISBN 13: 9789351506652
• Einband: Tapa dura
• Auflage: 1
• Anzahl der Seiten: 2220
• Herausgeber: Sheth Jagdish N.