Narrative and Numbers: The Value of Stories in Business - Softcover

Damodaran, Aswath

Softcover

ISBN 10: 9353024536 ISBN 13: 9789353024536

Verlag: HarperCollins Publishers India, 2018

Inhaltsangabe

How can a company that has never turned a profit have a multibillion dollar valuation? Why do some start-ups attract large investments while others do not? Aswath Damodaran, finance professor and experienced investor, argues that the power of story drives corporate value, adding substance to numbers and persuading even cautious investors to take risks. In business, there are the storytellers who spin compelling narratives and the number-crunchers who construct meaningful models and accounts. Both are essential to success, but only by combining the two, Damodaran argues, can a business deliver and sustain value. Damodaran considers Uber''s debut and how narrative is key to understanding different valuations. He investigates why Twitter and Facebook were valued in the billions of dollars at their public offerings, and why one (Twitter) has stagnated while the other (Facebook) has grown. He also looks at more established business models such as Apple and Amazon to demonstrate how a company''s history can both enrich and constrain its narrative. Narrative and Numbers reveals the benefits, challenges, and pitfalls of weaving narratives around numbers and how one can best test a story''s plausibility.

Über diesen Titel

Über die Autorin bzw. den Autor

Aswath Damodaran is the Kerschner Family Chair in Finance Education and professor of finance at New York University's Stern School of Business.

Details zur Ausgabe

• Verlag: HarperCollins Publishers India
• Erscheinungsdatum: 2018
• Sprache: Englisch
• ISBN 10: 9353024536
• ISBN 13: 9789353024536
• Einband: Taschenbuch
• Anzahl der Seiten: 296
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