Verwandte Artikel zu The Brand Custodian: My Years with the Tatas

The Brand Custodian: My Years with the Tatas - Hardcover

Rajan, Mukund

 
9789353024864: The Brand Custodian: My Years with the Tatas
Hardcover
ISBN 10: 9353024862 ISBN 13: 9789353024864
Verlag: HarperCollins Publishers India Pvt Ltd, 2019

Inhaltsangabe

LONGLISTED FOR THE TATA LITERATURE LIVE BUSINESS BOOK OF THE YEAR AWARD 2019


LONGLISTED FOR THE TATA LITERATURE LIVE BUSINESS BOOK OF THE YEAR AWARD 2019 Immediately upon completing his DPhil degree, young Mukund Rajan came back to India and joined the Tata group as Ratan Tata's executive assistant. Over the next twenty-three years, as he worked closely with Ratan Tata, he got an inside view of the ups and downs, the controversies and achievements of the Tata group. In this book, his memoirs, he talks of what really went on during those turbulent times and how the Tatas pulled through each of these situations. Along with that, this book offers a close portrait of the enigmatic Ratan Tata from his longest-serving executive assistant. The Brand Custodian is a study of the Tata group's evolution and explains the relevance of the conglomerate to the world we live in.

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Über die Autorin bzw. den Autor

Mukund Govind Rajan worked at the Tata group for twenty-three years, serving as, among others, executive assistant to Ratan Tata, managing director of Tata Teleservices (Maharashtra) Ltd, managing partner of the Tata Opportunities Fund and brand custodian of the Tata group.

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Verlag
HarperCollins Publishers India Pvt Ltd
Erscheinungsdatum
2019
Sprache
Englisch
ISBN 10 
9353024862
ISBN 13 
9789353024864
Einband
Gebundene Ausgabe
Anzahl der Seiten
260
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