MS-61 Consumer Behaviour - Softcover

Panel, Gullybaba. Com

Softcover

ISBN 10: 9355544316 ISBN 13: 9789355544315

Verlag: GULLYBABA PUBLISHING HOUSE PVT LTD, 2022

Inhaltsangabe

MS-61 Consumer Behaviour Topics Covered Block 1 - Consumer Behaviour - Issues and Concepts Unit 1 - Consumer Behaviour - Nature, Scope and Applications Unit 2 - Consumer Behaviour and Lifestyle Marketing Unit 3 - Organisational Buying Behaviour Block 2 - Individual Influences on Buying Behaviour Unit 1 - Perceptions Unit 2 - Consumer Motivation and Involvement Unit 3 - Attitude and Attitude Change Unit 4 - Learning and Memory Unit 5 - Personality and Self-Concept Block 3 - Group Influences on Consumer Behaviour Unit 1 - Reference Group Influence and Group Dynamics Unit 2 - Family Buying Influences, Family Life Cycle and Buying Roles Unit 3 - Culture and Subculture influences Block 4 - The Buying Process Unit 1 - Problem Recognition and Information Search Behaviour Unit 2 - Information Processing Unit 3 - Alternative Evaluation in Buying Decisions Unit 4 - Purchase Process & Post-Purchase Behaviour Block 5 - Modelling Buyer Behaviour Unit 1 - Early Models Unit 2 - Howard Sheth Model Unit 3 - Recent Developments in Modelling Consumer Behaviour Total Question Papers Solved-0, Unsolved-4 June (2020-2021) December (2020-2021)

Details zur Ausgabe

• Verlag: GULLYBABA PUBLISHING HOUSE PVT LTD
• Erscheinungsdatum: 2022
• Sprache: Englisch
• ISBN 10: 9355544316
• ISBN 13: 9789355544315
• Einband: Taschenbuch
• Anzahl der Seiten: 150
• Kontakt zum Hersteller: Nicht verfügbar
• Verantwortliche Person: preigu; mail@preigu.de; ; Lengericher Landstr. 19; Osnabrück; 49078; Deutschland