This book is a trailer, not a complete feature film. In that spirit, it is intended as an orientation: a structured beginning and a provocation to think differently, rather than the final word on any of the subjects it addresses.
This book is written for those entrepreneurs who undertake economic activity against formidable odds, driven by the conviction that they can create something of lasting value: for themselves, for the people who work alongside them, and for all the stakeholders whose fortunes are bound up with the enterprise they are building. Entrepreneurship is, at its core, an act of faith in the future. It demands the willingness to commit resources, energy, and often personal security to an outcome that is uncertain, and to do so repeatedly, day after day, even when the circumstances offer little encouragement.
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