Contemporary Marketing Research - Softcover

Rao, A. B.

 
9789383572885: Contemporary Marketing Research
Softcover
ISBN 10: 9383572884 ISBN 13: 9789383572885
Verlag: Vishwakarma Publications, 2015

Inhaltsangabe

This book deals with the basic essentials in contemporary marketing research. It has been specifically written to meet the requirement of the MBA second year Sem II students of Savitribai Phule Pune University as per the prescribed syllabus. However it is useful as a text book to the MBA/PGDBM students of other Indian Universities. Its special features are 1. Lucid explanations of the theoretical principles 2. Solved numerical examples in certain chapters 3. Appropriate exercises at the end of each chapter

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Verlag
Vishwakarma Publications
Erscheinungsdatum
2015
Sprache
Englisch
ISBN 10 
9383572884
ISBN 13 
9789383572885
Einband
Taschenbuch
Anzahl der Seiten
218
Kontakt zum Hersteller
BRISON
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