Introduction to E-Business: Management and Strategy: Management and Strategy - Hardcover

Hudson, Gon; Ryan, Ava

 
9789390013807: Introduction to E-Business: Management and Strategy: Management and Strategy
Hardcover
ISBN 10: 9390013801 ISBN 13: 9789390013807
Verlag: Knowledge Bakers, 2025

Inhaltsangabe

Introduction to E-Business: Management and Strategy provides a comprehensive introduction to the fundamentals of e-business and strategic considerations for managing digital enterprises. Through collaboration with experts, this book covers topics such as digital business models, e-commerce platforms, online marketing strategies, electronic payment systems, supply chain integration, data analytics, and cybersecurity. With theoretical foundations and practical insights, readers gain a thorough understanding of the complexities of e-business management and strategy. Bridging theory and practice, this book empowers readers to develop effective strategies for navigating the digital economy and capitalizing on the opportunities presented by digital technologies and global connectivity.

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Verlag
Knowledge Bakers
Erscheinungsdatum
2025
Sprache
Englisch
ISBN 10 
9390013801
ISBN 13 
9789390013807
Einband
Gebundene Ausgabe
Anzahl der Seiten
192
Kontakt zum Hersteller
Nicht verfügbar
Verantwortliche Person
Nicht verfügbar