Hands-on Programmatic In-house Digital Advertising: Learn Data Design, AI Implementation, Bidding Strategies, and Strategic Thinking (English Edition) - Softcover
Inhaltsangabe
Guide to Marketing Automation and Accelerated ROI on Advertising
Key Features
● Demonstrates how a DSP works, its bidding strategies, impression tracking, and configurations.
● Exemplifies how AI/ML simplifies bidding strategies.
● Illustrates how SSP, exchange, ad-server, and header-bidding (client and server-side) work in detail.
Description
This book provides you with an in-depth understanding of programmatic advertising. This knowledge can be applied to the checklist for procuring the appropriate stack, optimizing existing platforms, and/or building the system from the ground up.
With comprehensive treatment of programmatic issues, this book establishes a solid foundation with ID systems, data management systems, and data thinking, among other topics. It explores the different data sources, attributes, and the real-time bidding protocol in detail (RTB steam). It makes its way even further into the larger systems of DSP and SSP. This book will help assist you in all aspects of running an ad-tech system.
By the end of this book, you will gain a vast amount of knowledge about programmatic systems. You will become an independent expert that will help you to evaluate the advertising techniques for your own business.
What you will learn
● Learn about the ID mechanics of cookies and GAID/IDFA.
● Gain an intuitive and in-depth understanding of the data's role in AI/ML.
● Learn about various data-centric strategies around buy and sell of media.
● Learn about DSP, bidder, bidding strategies, RTB, paid impression, and various syncs.
● Learn about SSP, Exchange, Ad-Server, header bidding systems, and AI-led floor price optimization.
Who this book is for
The book is essential for the architects, senior developers, and ad-tech operations to learn about programmatic in-housing from a design, process, strategic thinking, and operational standpoint. It also attracts business professionals who want to learn the tricks of the trade for increasing revenues and learn the art of asking the right questions.
Table of Contents
1. ID Management, Cookies, and Sync Mechanics
2. Data and AI Strategies
3. DMP and CDP
4. Exchanges, Ad-Servers, and Header Bidding
5. Bidders and Meta DSPs
6. Data Privacy by Design
7. Buy and Sell Strategies
Die Inhaltsangabe kann sich auf eine andere Ausgabe dieses Titels beziehen.
Suchergebnisse für Hands-on Programmatic In-house Digital Advertising:...
Foto des Verkäufers
Hands-on Programmatic In-house Digital Advertising: Learn Data Design, AI Implementation, Bidding Strategies, and Strategic Thinking (English Edition)
Anbieter: WeBuyBooks, Rossendale, LANCS, Vereinigtes Königreich
Verkäuferbewertung 5 von 5 Sternen
Zustand: Very Good. Most items will be dispatched the same or the next working day. A copy that has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged. Bestandsnummer des Verkäufers wbs7686724358
Gebraucht kaufen
EUR 8,77
Versand:
EUR 6,87
Von Vereinigtes Königreich nach USA
Anzahl: 1 verfügbar
Beispielbild für diese ISBN
Hands-on Programmatic In-house Digital Advertising: Learn Data Design, AI Implementation, Bidding Strategies, and Strategic Thinking (English Edition)
Anbieter: AwesomeBooks, Wallingford, Vereinigtes Königreich
Verkäuferbewertung 5 von 5 Sternen
paperback. Zustand: Very Good. Hands-on Programmatic In-house Digital Advertising: Learn Data Design, AI Implementation, Bidding Strategies, and Strategic Thinking (English Edition) This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. . Bestandsnummer des Verkäufers 7719-9789391030193
Gebraucht kaufen
EUR 10,16
Versand:
EUR 5,71
Von Vereinigtes Königreich nach USA
Anzahl: 1 verfügbar
Beispielbild für diese ISBN
Hands-on Programmatic In-house Digital Advertising: Learn Data Design, AI Implementation, Bidding Strategies, and Strategic Thinking (English Edition)
Anbieter: Bahamut Media, Reading, Vereinigtes Königreich
Verkäuferbewertung 5 von 5 Sternen
paperback. Zustand: Very Good. Shipped within 24 hours from our UK warehouse. Clean, undamaged book with no damage to pages and minimal wear to the cover. Spine still tight, in very good condition. Remember if you are not happy, you are covered by our 100% money back guarantee. Bestandsnummer des Verkäufers 6545-9789391030193
Gebraucht kaufen
EUR 10,16
Versand:
EUR 7,99
Von Vereinigtes Königreich nach USA
Anzahl: 1 verfügbar
Beispielbild für diese ISBN
Hands-on Programmatic In-house Digital Advertising: Learn Data Design, AI Implementation, Bidding Strategies and Strategic Thinking
Anbieter: Vedams eBooks (P) Ltd, New Delhi, Indien
Verkäuferbewertung 4 von 5 Sternen
Soft cover. Zustand: New. This book provides you with an in-depth understanding of programmatic advertising. This knowledge can be applied to the checklist for procuring the appropriate stack, optimizing existing platforms, and/or building the system from the ground up. With comprehensive treatment of programmatic issues, this book establishes a solid foundation with ID systems, data management systems, and data thinking, among other topics. It explores the different data sources, attributes, and the real-time bidding protocol in detail (RTB steam). It makes its way even further into the larger systems of DSP and SSP. This book will help assist you in all aspects of running an ad-tech system. By the end of this book, you will gain a vast amount of knowledge about programmatic systems. You will become an independent expert that will help you to evaluate the advertising techniques for your own business. Bestandsnummer des Verkäufers 143098