Fashion Management - Softcover

Schramme, Annick; Rinaldi, Francesca; Nobbs, Karinna

Softcover

ISBN 10: 9401412383 ISBN 13: 9789401412384

Verlag: Lannoo, 2014

Inhaltsangabe

Who hasn't heard of the famous Antwerp Six? They have become recognized names in the fashion world and Belgium has plenty more budding new talent waiting to follow in their footsteps. However, the current economic climate is changing rapidly; globalization and growing competition are increasingly important factors to survival within this fast-moving industry. Luxury brands and major chain stores are taking over the market; digitalization and online sales are turning traditional-value chains on their head and the need for sustainability is becoming a priority.

This invaluable book offers the knowledge and skills that the fashion sector needs, to take advantage of these trends: financial management, internationalization strategies, fashion marketing and social media, production and distribution.

Über diesen Titel

Über die Autorin bzw. den Autor

Annick Schramme is a professor and the coordinator of the Masters course in Cultural Management at the University of Antwerp and the Antwerp Management School. She occupies various executive positions in the cultural sector in Belgium and The Netherlands.

Francesca Rinaldi studied economics at the Bocconi University in Milan. She does research on strategic management in the creative and fashion industry.

Karina Nobbs teaches Fashion marketing at GCU in London.

Von der hinteren Coverseite

The fashion sector needs management as well Who hasn't heard of the famous 'Antwerp Six'? They are now all established names in the world of fashion, and there is plenty of young new talent waiting in the wings. Even so, the economic context has changed in recent years: globalization and growing competition are increasingly important factors in the fashion industry. Luxury brands and major chain stores are taking over the market; digitalization and online sales are turning traditional value chains on their head; the call for sustainability is getting ever louder. This book offers the knowledge and skills that the fashion sector needs to take advantage of these trends: financial management, internationalization strategies, fashion marketing and social media, production and distribution, etc. In short, everything that is necessary to manage creative talent in a professional manner.

Details zur Ausgabe

• Verlag: Lannoo
• Erscheinungsdatum: 2014
• Sprache: Englisch
• ISBN 10: 9401412383
• ISBN 13: 9789401412384
• Einband: Taschenbuch
• Auflage: 1
• Anzahl der Seiten: 168
• Kontakt zum Hersteller: Nicht verfügbar
• Verantwortliche Person: Nicht verfügbar