Intercultural Communication: an interdisciplinary approach: when neurons, genes, and evolution joined the discourse - Softcover

Nguyen-Phuong-Mai, Mai

Softcover

ISBN 10: 9462985413 ISBN 13: 9789462985414

Verlag: AUP, 2017

Inhaltsangabe

This book is an introduction to Intercultural Communication (IC) that takes into account the much neglected dynamic paradigm of culture in the literature. It posits that culture is not static, context is the driving force for change, and individuals can develop a multicultural mind.

It is also the first IC textbook in the field that incorporates insight from evolutionary biology and the newly emerging discipline of cultural neurosciences. Such an interdisciplinary approach provides readers with new angles, encourages critical thinking, and sometimes challenges conventional knowledge in the field. The combination of the author's multicultural academic and journalistic background contributes to a balance of diverse perspectives and world views on cultural theories and discourses.

The book is ideal for courses in Intercultural Communication with study cases, discussion topics and class activities.

Über diesen Titel

Über die Autorin bzw. den Autor

Dr. Mai Nguyen-Phuong-Mai is Associate Professor at Amsterdam School of International Business, The Netherlands. She also owns a training agency and freelances for diverse media channels. As a world citizen, she comes from the East, works in the West and lives everywhere in between.

Details zur Ausgabe

• Verlag: AUP
• Erscheinungsdatum: 2017
• Sprache: Englisch
• ISBN 10: 9462985413
• ISBN 13: 9789462985414
• Einband: Tapa blanda
• Anzahl der Seiten: 360
• Kontakt zum Hersteller: Nicht verfügbar
• Verantwortliche Person: Nicht verfügbar