China Business: Challenges in 21st Century: Challenges in the 21st Century - Softcover

 
9789622018532: China Business: Challenges in 21st Century: Challenges in the 21st Century
Softcover
ISBN 10: 962201853X ISBN 13: 9789622018532
Verlag: The Chinese University Press, 2000

Inhaltsangabe

Foreign businesses that hope to succeed in China need to be better informed of the challenges that China is faced with today. China was a centrally planned economy with few international ties only three decades ago. China is making up for lost time with unequalled energy and determination. Contributors in this book address a wide range of business issues through their research and present a glimpse on the complexity of doing business in China today.

The book consists of four sections: the business environment; management issues; sales and marketing; international business.

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Über die Autorin bzw. den Autor

Oliver H. M. Yau is Professor of Marketing at the City University of Hong Kong.

Henry C. Steele was Head and Associate Professor at the Department of Marketing and International Business, Lingnan College, Hong Kong.

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Verlag
The Chinese University Press
Erscheinungsdatum
2000
Sprache
Englisch
ISBN 10 
962201853X
ISBN 13 
9789622018532
Einband
Taschenbuch
Auflage
1
Anzahl der Seiten
516
Herausgeber
You Hanming, Steele Henry C.
Kontakt zum Hersteller
Nicht verfügbar
Verantwortliche Person
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