Book by Kara Chan James U McNeal
Die Inhaltsangabe kann sich auf eine andere Ausgabe dieses Titels beziehen.
This book is about children and advertising in China, the country with the largest children population in the world. As China rapidly becomes a market-driven economy, and it's one-child-per-family policy spreads throughout society and repositions children as focal points of family life, effective marketing to children and their parents demands good information about them. This book provides answers to the following questions: What are the characteristics of the children market in China and what are the ways to reach Chinese children? How do Chinese children's understanding of television advertising, their trust and liking of television commercials, their understanding of brands, and their responses to commercials change with age? How do parents and children communicate about consumption and television commercials? How do parents' attitudes toward advertising impact on their children? What do commercials in China communicate? How are children's commercials in China regulated? The book also draws conclusions about Chinese children as a market and it's implications for advertisers and marketers, parents, policy makers and social groups.
Dr Kara Chan is Associate Professor at the Department of Communication Studies, Hong Kong Baptist University. She teaches advertising creativity, advertising and social communication, and communication research methods. She worked in the advertising and public relations profession and as a statistician for the Hong Kong Government before she joined the University. Her research areas are about Hong Kong and China's mass communication, advertising and environmental studies. She has published over twenty articles on advertising and consumer behavior in Hong Kong and China. She was a Fulbright Scholar at Bradley University, Illinois for 1999 to 2000. Prof. James U. McNeal is Visiting Professor at Guanghua School of Management, Peking University, China where he teaches a course in children consumer behavior. He has studied children's consumer behavior for over 35 years. He is author of over 50 articles on the subject, and three books: Children as Consumers: Insights and Implications (Lexington, 1987); Kids as Customers: A Handbook of Marketing to Children (Lexington, 1992); and The Kids Market: Myths and Realities (Paramount Market Publishers, 1999). He is a consultant to a wide range of producers and retailers that target children and their families in the U.S. and worldwide, and also advises a number of not-for-profit organizations that are interested in children.
„Über diesen Titel“ kann sich auf eine andere Ausgabe dieses Titels beziehen.
Versand:
EUR 5,40
Innerhalb der USA
Versand:
Gratis
Innerhalb der USA
Anbieter: Midtown Scholar Bookstore, Harrisburg, PA, USA
Paperback. Zustand: Very Good. Very Good - Crisp, clean, unread book with some shelfwear/edgewear, may have a remainder mark - NICE Standard-sized. Bestandsnummer des Verkäufers M9629961792Z2
Anzahl: 2 verfügbar
Anbieter: booksXpress, Bayonne, NJ, USA
Soft Cover. Zustand: new. Bestandsnummer des Verkäufers 9789629961794
Anzahl: 10 verfügbar
Anbieter: GreatBookPrices, Columbia, MD, USA
Zustand: As New. Unread book in perfect condition. Bestandsnummer des Verkäufers 4251877
Anzahl: 5 verfügbar
Anbieter: Phatpocket Limited, Waltham Abbey, HERTS, Vereinigtes Königreich
Zustand: Good. Your purchase helps support Sri Lankan Children's Charity 'The Rainbow Centre'. Ex-library, so some stamps and wear, but in good overall condition. Our donations to The Rainbow Centre have helped provide an education and a safe haven to hundreds of children who live in appalling conditions. Bestandsnummer des Verkäufers Z1-C-027-01779
Anzahl: 1 verfügbar
Anbieter: Midtown Scholar Bookstore, Harrisburg, PA, USA
Paperback. Zustand: Good. Good - Bumped and creased book with tears to the extremities, but not affecting the text block, may have remainder mark or previous owner's name - GOOD PAPERBACK Standard-sized. Bestandsnummer des Verkäufers M9629961792Z3
Anzahl: 2 verfügbar
Anbieter: CitiRetail, Stevenage, Vereinigtes Königreich
Paperback. Zustand: new. Paperback. This book is about children and advertising in China, the country with the largest children population in the world. As China rapidly becomes a market-driven economy, and it's one-child-per-family policy spreads throughout society and repositions children as focal points of family life, effective marketing to children and their parents demands good information about them.This book provides answers to the following questions:What are the characteristics of the children market in China and what are the ways to reach Chinese children?How do Chinese children's understanding of television advertising, their trust and liking of television commercials, their understanding of brands, and their responses to commercials change with age?How do parents and children communicate about consumption and television commercials? How do parents' attitudes toward advertising impact on their children?What do commercials in China communicate?How are children's commercials in China regulated?The book also draws conclusions about Chinese children as a market and its implications for advertisers and marketers, parents, policy makers and social groups. About children and advertising in China, the country with the largest children population in the world. This book also draws conclusions about Chinese children as a market and it's implications for advertisers and marketers, parents, policy makers and social groups. Shipping may be from our UK warehouse or from our Australian or US warehouses, depending on stock availability. Bestandsnummer des Verkäufers 9789629961794
Anzahl: 1 verfügbar
Anbieter: GreatBookPrices, Columbia, MD, USA
Zustand: New. Bestandsnummer des Verkäufers 4251877-n
Anzahl: 5 verfügbar