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Product Design - A Comprehensive Guide on Designing Digital Products People Will Love - Softcover

David Pasztor

 
9789631278118: Product Design - A Comprehensive Guide on Designing Digital Products People Will Love
Softcover
ISBN 10: 9631278115 ISBN 13: 9789631278118
Verlag: UX Studio, 2017

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Inhaltsangabe


In recent years a new approach and methodology have emerged, which gives designers the toolset and process to design better products that people will love. This is called product design. Thousands of designers working on digital products all around the world use it and new designers join this movement every day. This methodology ensures focus on the users and allows designers to create products destined to be successful and easily usable from the very beginning.

PRODUCT DISCOVERY
How to find people's pains and needs? How to find product ideas with a real demand? Interviewing, jobs to be done, online research, experience sampling. How to validate product ideas?

GET TO KNOW YOUR USERS
How can you understand the people you design for? How to identify their personal motivations and habits? How to share these insights with your team?

EXPERIENCE DESIGN
Designing user flows: Discover how people use an inerface. How can you design emotions? How does the use of an application become a daily routine? Onboarding: how can you make users understand the product more easily?

UX RESEARCH
How can you observe human behaviour? 9 research methods. Usability tests, interviews, field research, analytics, A/B testing, etc. Real life examples and case studies.
About the author:
David Pasztor is the founder of UX studio, a design team of 20 people. UX studio works on digital products with millions of users for international brands like HBO, Liligo, Digic Pictures, Gestalten publisher, or the KBC group. David has been working in the tech and design industry for more than 10 years, and teaches regularly on design courses in Budapest and Berlin.

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  • VerlagUX Studio
  • Erscheinungsdatum2017
  • ISBN 10 9631278115
  • ISBN 13 9789631278118
  • EinbandPaperback
  • SpracheEnglisch
  • Auflage1
  • Anzahl der Seiten199
  • Kontakt zum HerstellerNicht verfügbar

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