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Suntzu on Management: The Art of War in Contemporary Business Strategy - Softcover

Teck, Foo Check; Grinyer, Peter Hugh

 
9789810067991: Suntzu on Management: The Art of War in Contemporary Business Strategy
Softcover
ISBN 10: 9810067992 ISBN 13: 9789810067991
Verlag: Butterworth-Heinemann Ltd, 1996

Inhaltsangabe

This text is an approach to strategic management, relating relevant segments of the 2500 year-old "Art of War" by Sun Tzu to insights gained through analyses of strategy processes within major ASEAN corporations (Singapore, Malaysia, Thailand, Philippines and Indonesia). Through analogy, the book seeks to record how Sun Tzu's prescriptions on strategy are largely borne out in their research of strategy processes within major listed corporations in ASEAN. The book is relevant to world management now that China, where Sun Tzu continues to be greatly revered, is on its way to becoming the world's largest economy. It is aimed at general managers, corporate planners, researchers and academics.

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Verlag
Butterworth-Heinemann Ltd
Erscheinungsdatum
1996
Sprache
Englisch
ISBN 10 
9810067992
ISBN 13 
9789810067991
Einband
Taschenbuch
Anzahl der Seiten
325
Kontakt zum Hersteller
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Verantwortliche Person
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