China Business Culture: Strategies for Success - Hardcover

Wang, Yuan; Zhang, Xin Sheng; Goodfellow, Rob

Hardcover

ISBN 10: 9810491581 ISBN 13: 9789810491581

Verlag: Thorogood, 2004

Inhaltsangabe

Book by Zhang Xin Sheng Goodfellow Rob

Über diesen Titel

Críticas:

"This text is a valuable tool for those Western business people or managers who wish to enter and then succeed in the Chinese market, as well as students of business and commerce at both undergraduate and postgraduate MBA level" Stewart R Clegg, Professor of Management, University of Technology, Sydney"

Reseña del editor:

China's current growth rate is staggering: WTO entry, ratification of the Kyoto protocols and the 2008 Beijing Olympics all point to unprecedented levels of interest in the world's largest market. But commercial success for westerners is dependent on understanding a very different and complex set of cultural and business values as well as the techniques of structuring a joint venture, negotiation and effective marketing in China.

Über diese Auflage

• Verlag: Thorogood
• Erscheinungsdatum: 2004
• ISBN 10: 9810491581
• ISBN 13: 9789810491581
• Einband: Tapa dura
• Anzahl der Seiten: 278