New Directions In Behavioral Pricing (World Scientific Book Series in Marketing, Band 2) - Hardcover

Hardcover

ISBN 10: 9811292221 ISBN 13: 9789811292224

Verlag: WSPC, 2024

Inhaltsangabe

Behavioral pricing research is viewed as central to academic marketing research as well as strategic pricing. The objective of this book is to introduce new research directions in Behavioral Pricing. The book reviews and introduce snew directions for topics such as: valuing new currencies; affective price evaluations: How pain, pleasure and metacognitive feeling influence price evaluations; price fairness and dual-entitlement; communicating price changes; pay-what-you-want pricing; partitioning prices; crossing the efficiency frontier: Responses to bargains, etc. It investigates how consumers perceive, evaluate, and integrate prices with other factors to make value, fairness judgments and product and brand choices. Encompassing customer price-related attitudes, knowledge, cognitive processes, and behaviors, the book seeks to predict and explain customers' reactions to price strategies and associated psychological, physiological, and emotional processes.

Details zur Ausgabe

• Verlag: WSPC
• Erscheinungsdatum: 2024
• Sprache: Englisch
• ISBN 10: 9811292221
• ISBN 13: 9789811292224
• Einband: Gebundene Ausgabe
• Anzahl der Seiten: 208
• Herausgeber: Ofir Chezy
• Kontakt zum Hersteller: preigu GmbH & Co. KG; mail@preigu.de; ; Lengericher Landstr. 19; Osnabrück; Niedersachsen; 49078; Deutschland