Chinese Multinationals - Hardcover

Hardcover

ISBN 10: 9812835008 ISBN 13: 9789812835000

Verlag: World Scientific Publishing Co Pte Ltd, 2008

Inhaltsangabe

This book examines the rise of Chinese companies in international markets during the last two decades of rapid expansion of the Chinese economy. The fruit of a collaboration between two leading business schools, HEC Paris and the School of Economics and Management of Tsinghua University, it provides a comprehensive overview of the strategies of Chinese multinationals in terms of international marketing and branding, M&As and international joint ventures, management of technology, organization and human resource management, etc.The strategies of several well-known companies are described in detail, including Baosteel, Bird, Haier, Hisense, Huawei Technologies, Lenovo, Nuchtech, Petrochina, TCL, Tsingtao Brewery, Wahaha, Wanxiang, etc.

Details zur Ausgabe

• Verlag: World Scientific Publishing Co Pte Ltd
• Erscheinungsdatum: 2008
• Sprache: Englisch
• ISBN 10: 9812835008
• ISBN 13: 9789812835000
• Einband: Gebundene Ausgabe
• Anzahl der Seiten: 269
• Herausgeber: Larton Jean-paul
• Kontakt zum Hersteller: Nicht verfügbar
• Verantwortliche Person: Nicht verfügbar