Chinese Multinationals - Softcover

Softcover

ISBN 10: 9812835598 ISBN 13: 9789812835598

Verlag: Wspc, 2008

Inhaltsangabe

This book examines the rise of Chinese companies in international markets during the last two decades of rapid expansion of the Chinese economy. The fruit of a collaboration between two leading business schools, HEC Paris and the School of Economics and Management of Tsinghua University, it provides a comprehensive overview of the strategies of Chinese multinationals in terms of international marketing and branding, M&As and international joint ventures, management of technology, organization and human resource management, etc.The strategies of several well-known companies are described in detail, including Baosteel, Bird, Haier, Hisense, Huawei Technologies, Lenovo, Nuchtech, Petrochina, TCL, Tsingtao Brewery, Wahaha, Wanxiang, etc.

Details zur Ausgabe

• Verlag: Wspc
• Erscheinungsdatum: 2008
• Sprache: Englisch
• ISBN 10: 9812835598
• ISBN 13: 9789812835598
• Einband: Taschenbuch
• Anzahl der Seiten: 300
• Herausgeber: Larcon Jean-Paul
• Kontakt zum Hersteller: Nicht verfügbar
• Verantwortliche Person: preigu; mail@preigu.de; ; Lengericher Landstr. 19; Osnabrück; 49078; Deutschland