Global Marketing Management System - Hardcover

Janavaras, Basil J; George, Suresh

Hardcover

ISBN 10: 981320107X ISBN 13: 9789813201071

Verlag: World Scientific Publishing Co Pte Ltd, 2017

Inhaltsangabe

This is the second edition of the Global Marketing Management System (GMMS). The GMMS approach (GMMS book + GMMSO4 software) provides a rigorous theoretical base and a comprehensive, systematic and integrative planning process designed to guide students and managers alike through the decision-making process of a company seeking global market opportunities.The book aims to provide a structure, platform, tools and a systematic step-by-step process designed to support the creation of a strategic and applied oriented methodology to global business planning and strategy formulation. It introduces the GMMS process as a demonstration of a successful application of using web-based tools in teaching international business. The book also facilitates the ability of students to enhance their understanding of decision making in international management and bridge the gap between theory and practice.

Über diesen Titel

Über die Autorin bzw. den Autor

Dr Basil Janavaras is Professor Emeritus of International Business at Minnesota State University, Mankato (MSU), Minnesota, USA and President/CEO of JAI, Inc., a global marketing management training and consulting firm (www.janavaras.com). Dr Janavaras spent more than 30 years assisting companies and academic institutions expand into global markets and establish their presence and success abroad. He helped company managers develop a global orientation toward international business, and integrate global dimensions into their strategic plans.

He has published a number of articles in several business journals. He has authored the Global Marketing Management System textbook (previously published by Pearson Education, Inc., 1998), and co-authored:

• Avlonitis, G, Lymperopoulos, K & Janavaras, B, (2010), Modern Marketing Strategies for Global Markets (Athens, Greece: Rosili Publishing)
• Janavaras, B, Paladini, S, & George, S, (2013), Going Global: A Practical Guide (New Jersey, USA: Pearson Education)
• Lymperopoulos, K, Janavaras, B, & Salamoura, M, (2015), Strategies for International Marketing & Exporting (Athens, Greece: Kallipos) (National Metsovion University)
• A chapter in the Palgrave Handbook of Experiential Learning in International Business (Basingstoke, UK: Palgrace Macmillan).

He has developed the Global Marketing Management System Online (www.gmmso4.com) software, and the Export Import Management System Online (www.eimso2.com) software. These software packages enable users to conduct global market research, identify high potential country markets, determine best entry mode strategies and develop their international marketing/exporting plans.

Dr Suresh George is a Principal Lecturer in International Business at Coventry University and currently the course director for the MSc in International Business Management. He lectures on global strategy, emerging markets and organizational strategy. With over 21 years of experiencing business within an international context, Suresh has lived or worked across India, Kenya, Nigeria, Oman and the UK. He has published a number of articles in several business journals. He has co-authored with Basil Janavaras and Stefania Paladinin, Going Global: A Practical Guide textbook (published by Pearson Education) as well as a chapter in Palgrave Handbook of Experiential Learning in International Business. Suresh is also the creator of the GLOBESTRATEGY (http://globestrategy.net) learning system for International Business students. Suresh tweets as @sureshgeorge.

Details zur Ausgabe

• Verlag: World Scientific Publishing Co Pte Ltd
• Erscheinungsdatum: 2017
• ISBN 10: 981320107X
• ISBN 13: 9789813201071
• Einband: Tapa dura
• Sprache: Englisch
• Auflage: 2
• Anzahl der Seiten: 340
• Kontakt zum Hersteller: Nicht verfügbar