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TIME-AWARE CONVERSION PREDICTION FOR E-COMMERCE (East China Normal University Scientific Reports, Band 7) - Hardcover

Buch 7 von 15: East China Normal University Scientific Reports

Ji Wendi

 
9789813224704: TIME-AWARE CONVERSION PREDICTION FOR E-COMMERCE (East China Normal University Scientific Reports, Band 7)
Hardcover
ISBN 10: 9813224703 ISBN 13: 9789813224704
Verlag: World Scientific, 2018

Inhaltsangabe

This unique compendium provides a novel research on how time influences the conversions of advertising and product recommendation in E-commerce. It proposes time-aware conversion prediction models to solve the problem — what products should be recommended for a given period to maximize conversion? The volume also presents a series of researches on how to build data-driven attribution models to allocate the time-sensitive contribution of advertisements to the conversion. This must-have reference text will be invaluable for researchers, professionals, academics and graduate students keen in databases and artificial intelligence.

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Von der hinteren Coverseite

This unique compendium provides a novel research on how time influences the conversions of advertising and product recommendation in E-commerce. It proposes time-aware conversion prediction models to solve the problem what products should be recommended for a given period to maximize conversion? The volume also presents a series of researches on how to build data-driven attribution models to allocate the time-sensitive contribution of advertisements to the conversion. This must-have reference text will be invaluable for researchers, professionals, academics and graduate students keen in databases and artificial intelligence.

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Verlag
World Scientific
Erscheinungsdatum
2018
Sprache
Englisch
ISBN 10 
9813224703
ISBN 13 
9789813224704
Einband
Gebundene Ausgabe
Anzahl der Seiten
152
Kontakt zum Hersteller
Nicht verfügbar
Verantwortliche Person
gpsr@libri.de
gpsr@libri.de

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