Marketing and Smart Technologies: Proceedings of ICMarkTech 2020 - Softcover

Softcover

ISBN 10: 981334184X ISBN 13: 9789813341845

Verlag: Springer, 2021

Inhaltsangabe

This book includes selected papers presented at the International Conference on Marketing and Technologies (ICMarkTech 2020), held at ISCTE - University Institute of Lisbon, in the city of Lisbon in Portugal, between 8 and 10 October 2020. It covers up-to-date cutting-edge research on artificial intelligence applied in marketing, virtual and augmented reality in marketing, business intelligence databases and marketing, data mining and big data, marketing data science, web marketing, e-commerce and v-commerce, social media and networking, geomarketing and IoT, marketing automation and inbound marketing, machine learning applied to marketing, customer data management and CRM, and neuromarketing technologies.

Details zur Ausgabe

• Verlag: Springer
• Erscheinungsdatum: 2021
• Sprache: Englisch
• ISBN 10: 981334184X
• ISBN 13: 9789813341845
• Einband: Tapa blanda
• Anzahl der Seiten: 832
• Herausgeber: Rocha Álvaro, Reis José Luís, Peter Marc K.
• Kontakt zum Hersteller: Nicht verfügbar
• Verantwortliche Person: CMN Printpool Inh. Mathis Neumann; https://www.also.com/ec/cms5/en_6000/6000/index.jsp; ; Friedrich-Karl-Str. 9; Hamburg; Deutschland