Bank 2.0: How Customer Behavior and Technology Will Change the Future of Financial Services

King, Brett

 
9789814302074: Bank 2.0: How Customer Behavior and Technology Will Change the Future of Financial Services
ISBN 10: 9814302074 ISBN 13: 9789814302074
Verlag: Marshall Cavendish International (Asia) Pte Ltd, 2011

Inhaltsangabe

The financial crisis is just beginning for retail institutions. Ninety to ninety-five per cent of bank transactions are executed electronically today. The Internet, ATMs, call centres and smartphones have become mainstream for customers. But banks still classify these as alternative channels and maintain an organisation structure where Branch dominates thinking. Continued technology innovations, Web 2.0, social networking, app phones and mobility are also stretching traditional banking models to the limit. BANK 2.0 reveals why customer behaviour is so rapidly changing, how branches will evolve, why cheques are disappearing, and why your mobile phone will replace your wallet all within the next 10 years.

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Verlag
Marshall Cavendish International (Asia) Pte Ltd
Erscheinungsdatum
2011
Sprache
Englisch
ISBN 10 
9814302074
ISBN 13 
9789814302074
Einband
Bibliothekseinband
Anzahl der Seiten
360
Kontakt zum Hersteller
Nicht verfügbar
Verantwortliche Person
Nicht verfügbar