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Inhaltsangabe
The first edition of BANK 2.0 took the financial services world by storm and became synonymous with disruptive customer behaviour, technology shift and new banking models. In BANK 3.0, Brett King looks at the latest trends that are redefining financial services and payments. From the global scramble for dominance of the mobile wallet, the expectations created by tablet computing, the operationalizing of the cloud and the explosion of social media he explores: How Social Media has exposed pricing, over-regulation, outdated processes and poor policy, How mobile technology is completely changing the context of banking, How customer advocacy is killing traditional brand marketing, The growth of the 'de-banked' consumer who doesn't need a bank at all; and Why Banking is no longer a place you go, but something you do BANK 3.0 shows that the gap between customer and financial services players is rapidly growing, leaving massive opportunities for new, non-bank competitors to totally disrupt the industry.
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Críticas
On the Web and on Mobile, the customer isn't king- he's dictator. Highly impatient, skeptical, cynical. Brett King understands deeply what drives this new hard-nosed customer. Banking professionals would do well to heed his advice --Gerry McGovern, author of Killer Web Content
Biografía del autor
Brett King is the author of the bestselling book Bank 2.0 (2010) and Branch Today, Gone Tomorrow (Jan 2011) and founder of the world's first mobile direct bank Movenbank. He advises the world's biggest banks on innovation, customer experience and distribution strategy.
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- VerlagMarshall Cavendish International (Asia) Pte Ltd
- Erscheinungsdatum2012
- ISBN 10 9814382124
- ISBN 13 9789814382120
- EinbandTapa dura
- Anzahl der Seiten400
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