Quantitative Modelling in Marketing and Management - Hardcover

Hardcover

ISBN 10: 9814407712 ISBN 13: 9789814407717

Verlag: World Scientific Publishing Company, 2012

Inhaltsangabe

Book by Luiz Moutinho

Über diesen Titel

Reseña del editor:

The field of marketing and management has undergone immense changes over the past decade. These dynamic changes are driving an increasing need for data analysis using quantitative modelling.Problem solving using the quantitative approach and other models has always been a hot topic in the fields of marketing and management. Quantitative modelling seems admirably suited to help managers in their strategic decision making on operations management issues. In social sciences, quantitative research refers to the systematic empirical investigation of social phenomena via statistical, mathematical or computational techniques.This book focuses on the description and applications of many quantitative modelling approaches applied to marketing and management. The structure encompasses statistical, computer and mathematical as well as other models. The topics range from fuzzy logic and logical discriminant models to growth models and k-clique models. It also covers current research being conducted in the field.

Biografía del autor:

Luiz Moutinho is at the University of Glasgow, UK.

Über diese Auflage

• Verlag: World Scientific Publishing Company
• Erscheinungsdatum: 2012
• ISBN 10: 9814407712
• ISBN 13: 9789814407717
• Einband: Tapa dura
• Anzahl der Seiten: 530
• Herausgeber: Moutinho Luiz, Huarng Kun-Huang