History Of Marketing Science, The (World Scientific-now Publishers Series in Business, Band 3) - Softcover

Buch 2 von 17: World Scientific-now Publishers Series In Business
 
9789814619479: History Of Marketing Science, The (World Scientific-now Publishers Series in Business, Band 3)
Softcover
ISBN 10: 9814619477 ISBN 13: 9789814619479
Verlag: Wspc/Now, 2014

Inhaltsangabe

The field of marketing science has a rich history of modeling marketing phenomena using the disciplines of economics, statistics, operations research, and other related fields. Since it is roughly 50 years from its origins, The History of Marketing Science is a timely review of the accomplishments of marketing scientists in a number of research areas. Different research areas of marketing science, such as Pricing, Internet Marketing, Diffusion Models, and Advertising, are treated to a highly readable and easy-to-digest historical analysis by the contributing authors. Each chapter provides a chronological timeline of key historical developments in the area of marketing science covered. Readers of other disciplinary backgrounds outside of economics, statistics, and operations research will be more than able to appreciate the development of marketing science as a field of research and its pioneers through the book.

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Verlag
Wspc/Now
Erscheinungsdatum
2014
Sprache
Englisch
ISBN 10 
9814619477
ISBN 13 
9789814619479
Einband
Taschenbuch
Anzahl der Seiten
528
Herausgeber
Winer Russell S
Kontakt zum Hersteller
Nicht verfügbar
Verantwortliche Person
gpsr@libri.de
gpsr@libri.de

Friedensallee 273
Hamburg
22763
Deutschland

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9789814596473: HISTORY OF MARKETING SCIENCE, THE (World Scientific-Now Publishers Business, Band 3)

Vorgestellte Ausgabe

ISBN 10:  9814596477 ISBN 13:  9789814596473
Verlag: WSP/NOW PUBLISHER, 2014
Hardcover