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UCLA ANDERSON BUSINESS & INFO TECHNOLOGIES (BIT) PROJECT: A Global Study of Technology and Business Practice (2016) - Hardcover

 
9789814713986: UCLA ANDERSON BUSINESS & INFO TECHNOLOGIES (BIT) PROJECT: A Global Study of Technology and Business Practice (2016)
Hardcover
ISBN 10: 9814713988 ISBN 13: 9789814713986
Verlag: World Scientific, 2016

Inhaltsangabe

This is the fourth of a series of research volume of papers from the Business and Information Technologies global research network. The BIT network comprises 21 partners from 17 countries, and conducts studies on the impact of new information and communication technologies on business practice, industry structure and economic change. This volume contains papers from BIT partners in Taiwan, New Zealand, Chile, USA, Italy, South Korea, and Switzerland. The papers address a range of subjects including the diffusion of mobile apps in the health area, role of trust in e-commerce, impact of digital technology in the role and practice of product management in technology intensive companies, new digital business practices in Taiwan, social media marketing, social activities of a B2B community with the case of BTicino, product-service system, and information diffusion in social networks.

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Verlag
World Scientific
Erscheinungsdatum
2016
Sprache
Englisch
ISBN 10 
9814713988
ISBN 13 
9789814713986
Einband
Gebundene Ausgabe
Anzahl der Seiten
222
Herausgeber
Mangal Vandana, Karmarkar Uday, Mandelli Andreina
Kontakt zum Hersteller
preigu GmbH & Co. KG
mail@preigu.de

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