Flexible Visual Systems: The Fvs Atlas - Softcover

Lorenz, Martin, Dr.

Softcover

ISBN 10: 9887684597 ISBN 13: 9789887684596

Verlag: Viction Workshop Ltd, 2025

Inhaltsangabe

Explore the evolving landscape of brand identity design in The FVS Atlas. This follow-up to Dr. Martin Lorenz’s 2021 book expands on his foundational principles with adaptable, system-based design approaches, drawing from his expertise and extensive doctoral research at the University of Barcelona. Dive into the work and insights of over 100 leading designers, real-world examples, and four in-depth case studies through this essential resource for creatives seeking innovative ways to craft impactful brands that resonate better. This comprehensive point of reference for creative, flexible brand applications will round out your design library as it offers a timely look into new branding design trends and the future of flexible identities.

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Über die Autorin bzw. den Autor

Martin Lorenz, Ph.D., might well have become a cook, a comic artist or an architect, were it not for an internship he did at Müller+Volkmann in 1989. Lorenz began to study Communication Design in 1996 at the University of Applied Sciences in Darmstadt, Germany. After three years there, he moved to the Netherlands to study at the Royal Academy of Fine Arts (KABK) in The Hague where he graduated in 2001. That same year, Lorenz moved to Frankfurt, where he worked for the next four years as a creative director for the design agency Hort. In 2005, he quit his position to move to Barcelona where he co-founded TwoPoints.Net with Lupi Asensio. After a decade in Barcelona, he moved back to Germany. Lorenz successfully defended his dissertation on flexible visual systems in graphic design at the University of Barcelona in January 2016. In addition to the design studio TwoPoints.Net, Lorenz also co-founded the design school Design Werkstatt, the event series "The Inner Game of Design," and the art projects "The One Weekend Book Series" and "Julien Martin." He still likes to cook.

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Explore the ever-evolving landscape of brand identity design with The FVS Atlas – Flexible Visual Systems from (Almost) All Over the World.

Serving as the much-anticipated follow-up to Dr Martin Lorenz’s 2021 release on the subject―Flexible Visual Systems – The Design Manual for Contemporary Visual Identities― this new book expands on his foundational principles with system-based design approaches that adapt seamlessly across various formats, channels, and messages. Besides drawing on his expertise and

Details zur Ausgabe

• Verlag: Viction Workshop Ltd
• Erscheinungsdatum: 2025
• Sprache: Englisch
• ISBN 10: 9887684597
• ISBN 13: 9789887684596
• Einband: Taschenbuch
• Auflage: 1
• Anzahl der Seiten: 296
• Kontakt zum Hersteller: Nicht verfügbar
• Verantwortliche Person: Abrams & Chronicle Vertrieb; info@abramsandchronicle.co.uk; ; 22-24 Ely Place 1st Floor; London; EC1N 6TE; Vereinigtes Königreich