Few things can catch the eye like an expertly chosen color scheme. Whether choosing colors to represent a single product
or an entire brand, a strong knowledge of how to select and
manipulate color is a must for designers who want to make an
impression.
Enter Color Now, a comprehensive guide to all aspects of
working with color in design. In four sections, designers will
learn the basics of the physics of light and color, the psychology
behind the ways humans react to color schemes, CMYK versus
RGB, and the principles of color theory. A wide selection of detachable color chips make mixing and matching color palettes in
different settings and lighting situations easier than ever, and a
broad survey of products and brands renowned for their use of
color provides ample inspiration to jumpstart the creative process.
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SendPoints is a China-based publisher of design books and magazines. Representing traditional and cutting edge designs from around the world, their publications range across art and culture, graphic and product design, fashion, exhibition, interior design and architecture.
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Hardcover. Zustand: new. Hardcover. Color plays a significant role in design. It can make a design work more impressive, appealing and distinctive. For designer, it means the basic skill in combing colors. This book includes basic color theories that help readers gain a better understanding of color. It also delves into the psychology of color, along with color associations and applications in commercial designs. Featuring referential color schemes and creative projects with color codes as well as color talk, this is an essential manual of great practicality and inspiration. Colour plays a significant role in design; it can transform any design, making it more impressive, appealing and distinctive. Working with colour is one of the successful designer's key skills. Shipping may be from multiple locations in the US or from the UK, depending on stock availability. Bestandsnummer des Verkäufers 9789887849407
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