Verwandte Artikel zu COLOR NOW: Color Combinations for Commercial Design

COLOR NOW: Color Combinations for Commercial Design - Hardcover

 
9789887849407: COLOR NOW: Color Combinations for Commercial Design

Inhaltsangabe

Few things can catch the eye like an expertly chosen color scheme. Whether choosing colors to represent a single product
or an entire brand, a strong knowledge of how to select and
manipulate color is a must for designers who want to make an
impression.
Enter Color Now, a comprehensive guide to all aspects of
working with color in design. In four sections, designers will
learn the basics of the physics of light and color, the psychology
behind the ways humans react to color schemes, CMYK versus
RGB, and the principles of color theory. A wide selection of detachable color chips make mixing and matching color palettes in
different settings and lighting situations easier than ever, and a
broad survey of products and brands renowned for their use of
color provides ample inspiration to jumpstart the creative process.

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Über die Autorin bzw. den Autor

SendPoints is a China-based publisher of design books and magazines. Representing traditional and cutting edge designs from around the world, their publications range across art and culture, graphic and product design, fashion, exhibition, interior design and architecture.

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