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The Bonfire of the Verities: What Communication Strategies can be Effective in the Fake News Era? (HR.ANTIDOXA) - Softcover

Desmaison, Xavier

 
9791037014955: The Bonfire of the Verities: What Communication Strategies can be Effective in the Fake News Era? (HR.ANTIDOXA)
Softcover
ISBN 13: 9791037014955
Verlag: Hermann, 2022

Inhaltsangabe

How to build an effective strategy in an era of permanent misinformation and mistrust? The multiplication of alternative facts (fake news), the hysterization of debates, the growing influence of digital devices and the cult of disruption are undermining decision-makers’ ability to speak out and act. The media ecosystem has definitely entered the era of the «bonfire of the verities». For all decision-makers and managers, this means that it is time to change software. The technological and ideological ecosystem imposes iconoclastic choices that thwart media illusions, the mirages of permanent transformation and the smoke screens of ready-to-think. More than ever, we must have the means to analyze major trends, take a clear look at the world, define a clear vision, verbalize it and share it. Communication has become above all a quest for meaning, ethics and intellectual leadership. Through examples borrowed from politics (Trump, Dominique Strauss-Kahn), sports (Griezmann, Benzema), pop culture (Game of Thrones, Batman), the economic universe and digital, this manual presents the mechanisms that govern our communication societies, and analyzes the good and bad practices. But this book does not assert experts’ certainties: it reflects on the means to be implemented to reenchant the public word and fight against the common mistrust.

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Über die Autorinnen und Autoren

Xavier Desmaison est président d’Antidox, groupe de conseil en stratégie de com­munication à forte dominante numérique et directeur général de Choiseul Advisory, cabinet spécialisé en diplomatie d’affaires. Il enseigne à Sciences Po Paris.



Guillaume Jubin est associé fondateur du cabinet de conseil Wemean.
Il enseigne à Sciences Po Paris.
 

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Verlag
Hermann
Erscheinungsdatum
2022
Sprache
Französisch
ISBN 13 
9791037014955
Einband
Taschenbuch
Anzahl der Seiten
167
Kontakt zum Hersteller
Nicht verfügbar
Verantwortliche Person
HACHETTE LIVRE SA
https://www.hachette.fr/

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