Verwandte Artikel zu Market Strategies in a Hyper-connected World

Market Strategies in a Hyper-connected World - Softcover

Arbore, Alessandro

 
9791281627109: Market Strategies in a Hyper-connected World
Softcover
ISBN 13: 9791281627109
Verlag: Egea Spa - Bocconi University Press, 2025

Inhaltsangabe

There are no good or bad marketing strategies per se without understanding our Competitive Cycles. A good marketing strategy in a War of Position can be a bad strategy for a War of Movement, and vice versa. Starting with the fundamentals of strategic marketing, the book proposes an effective framework for managing marketing strategies in the age of hyper-competition. It reinterprets market challenges as a circular journey, which we will call competitive cycles. A competitive cycle is consists of three main stages, or "seasons" of competition: We call them the War of Position, the War of Movement, and the War of Imitation. It is critical to fully understand their nature because each stage has its own logic and weapons, therefore requiring specific marketing strategies. In the age of data, algorithms and connectivity, first-mover and second-mover advantages are then linked to new concepts highlighted in the book.

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Über die Autorin bzw. den Autor

is a Professor of Practice in Marketing at SDA Bocconi School of Management. He holds a degree in Business Administration with a specialization in Marketing, a Ph.D. in Public Policy and a Master in Telecommunications, both from George Washington University, Washington D.C. He is the author of numerous books and articles: his work has been published in the Journal of the Association for Information Systems, the Journal of Retailing and Consumer Services, and the Journal of Service Management, among others. He has been a visiting professor at the Wharton Business School, USA.

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Verlag
Egea Spa - Bocconi University Press
Erscheinungsdatum
2025
Sprache
Englisch
ISBN 13 
9791281627109
Einband
Taschenbuch
Anzahl der Seiten
258
Kontakt zum Hersteller
Nicht verfügbar
Verantwortliche Person
gpsr@libri.de
gpsr@libri.de

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